Personalization Press Releases

Kobie's Heart of Loyalty: 2024 Consumer Research Report Reveals the Behavioral Psychology that Underpins Consumer Loyalty and What Strategies Brands Can Activate

As of today, trbo, the leading onsite personalization platform, becomes a certified member of MACH Alliance, a non-profit organization dedicated to helping companies navigate the complex modern technology landscape.

The onsite personalization platform trbo takes over the Munich-based conversational commerce and guided selling provider Chatchamp. The parties involved have agreed not to disclose the purchase price.

As the streaming and content service provider markets move past the immediate aftermath of COVID-19, which stimulated demand for over-the-top (OTT) offerings through the shelter-in-place period, the industry now faces headwinds driven by rising inflation.

With the prospects of an uncertain economy looming, the pay-TV and streaming services market is rapidly adjusting to new content consumption behaviors that will challenge the ability of service providers to meet strategic business objectives.