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BTR: Effective Linear and Digital Advertising in Uncertain Economy Requires Investments in Cross-Platform Integration and Accountability
By BizTechReports
It is a business truism that advertising and marketing budgets are often the first line items to face scrutiny when boardrooms and senior executives face economic uncertainty.
RSLT & TVIQ Announce Their First CTV Media Measurement Collaboration
By RSLT
RSLT's ad fatigue forecasting platform that determines a TV ad's efficacy—without the use of pixels or trackers—is now available to TVIQ's customers
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