Adestra launches new webinar series – with ‘Drive acquisition with email and social media’

Oct. 11, 2011 - PRLog -- Adestra today announces a brand new series of webinars for digital marketers, “The Adestra Think Series: innovative email marketing webinars”. This series has been started to share innovative email marketing strategies and ideas to give attendees the ammunition they need to make their marketing more effective.

To open the series, Adestra’s Parry Malm is presenting how to maximise return on social media investment with the session entitled: “Drive acquisition with email and social media”. Parry explains: “There are loads of cowboys and cowgirls rushing to them there hills looking for gold, but, despite much effort, the only people really making money are those selling pickaxes and gold pans.”

These webinars are scheduled to take place at lunchtime, so attendees can join in while they have a bite to eat.

Title: Drive Acquisition with Email and Social Media
Date: Wednesday 26 October 2011
Time: 12:30pm GMT
Duration: 30 minutes
Content: Social media is a great awareness and engagement tool but how do you qualify or acquire the leads that come your way through social media? This webinar takes a ‘warts-and-all’ approach to maximising your return on social media investment by using email to tie all your efforts together.

Attendees will learn:
1.   The fallacy of activism – what does a “like” or a “follow” actually mean?
2.   The realities of ownership – are you the master of your destiny?
3.   The importance of integration – why you need a data acquisition funnel.
4.   The methodology of ROI – how you can measure the value of social media.

To register visit: http://www.adestra.com/resources/the-adestra-think-series/

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Press Contacts
Jim Buchanan – PR Consultant,  jim.buchanan@adestra.com , +44 (0) 7725 257194
Reena Mistry – Marketing Director, reena.mistry@adestra.com, +44 (0)1865 242425

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.  

Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra’s product and corporate information is located at www.adestra.com

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Founded in 2004, Adestra set out to be the most respected ESP. Today over 300 organisations globally and more than 4,500 marketers, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.