Book Midwife urges Executives to ‘Be bold and opinionated or don’t bother’

Mindy Gibbens-Klein urges executives to make themselves stand out in such a competitive market
 
July 29, 2008 - PRLog -- Mindy Gibbins-Klein a.k.a ‘The Book Midwife’ left a lasting impression at the London meeting of the Professional Speakers Association on Saturday 19th July. Addressing over 30 of the UK’s top speakers about the importance of speaking, writing and publishing, she warned executives and business owners that unless they were prepared to voice their opinions boldy, they risk falling by the wayside as others take the limelight.
Speaking on the subject of  ‘How to be a REAL thought leader’, Gibbins-Klein explained how, particuarly in a downturned market, executives should be making a big impact by being bold and opinionated in order to stand out in an increasingly competitive environment.
During the 40-minute speech, she emphasised that business leaders and executives need to be able to share experiences and knowledge and more importantly be able to share their wisdom and views on key issues within the market if they are to rise above their competition.
‘If they don’t have have a speaking, writing and publishing strategy, they are not fulfilling their responsibility as leaders. In the current economic climate they need to be bold and opinonated and if not, they shouldn’t even bother,” said executive communications strategist Gibbins-Klein, who has helped over 300 business leaders write and publish their books through her Book Midwife brand.
Marketing Consultant and Author Rod Sloane was one of many attendees who praised her speech saying, “Mindy is currently the most imporant and best female business speaker in the UK.  Great content and delivered with fun and panache.  Not for the faint hearted.”

“Your opinions and beliefs are just as important as, if not more important than any experience or knowledge.  You can't be 'wrong' when you are stating an opinion. You only open yourself up for others to disagree with you if they feel like it, and as leaders it is important to be OK with that,” adds Gibbins-Klein who has spoken for a range of organisatons including Ecademy, Business Link, BNI, Everywoman, Vistage and the Women Writers Network .

Gibbins-Klein, who is an MBA graduate in International Business, as well as a trained coach and marketing consultant with over 18 years of experience, is also a founder of Ecademy Press  publishing and is one of the UK’s leading authorities on writing and co-operative publishing.
For more information visit; www.bookmidwife.com

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