There’s more to choosing a provider than cost - Broadband Genie’s tips on picking the right ISP

Sept. 5, 2008 - PRLog -- A popular internet news website has warned customers on the dangers of “treating broadband like a cheap utility service”. Prospective new broadband subscribers were cautioned not to approach the decision-making in the same way as they would pick a gas or electricity supplier. Customers were advised not to choose broadband provider on price alone – a sentiment that is becoming more and more popular as ISPs drop their prices in order to compete with rivals.  

So, if you’re not just researching price what other factors should you be considering when you’re hunting for a new broadband provider? And where can you find all this information without spending hours rooting around a search engine?

“Broadband Genie’s Research tools and Buyers’ Guides give you a head start on choosing the right broadband provider,” explains Ciaron Dunne from Broadband Genie. “Rather than complicate the process the Genie helps you to understand the basics of broadband before you make a decision.”

By logging on to http://www.broadbandgenie.co.uk/broadband_providers.html and clicking on the Genie icon you are taken through a simplified search process to show you the options that are available to you based on your location. By entering your postcode the brands you can sign up to are displayed, cutting down your search time. You can then express a preference for providers by dragging them into the ‘I prefer’ or ‘I do not want’ boxes.

“If you’ve previously had bad experience with a broadband provider it’s understandable that you may not want their offers thrown into the mix again,” says Ciaron. “By using this filter system you have absolute control over your preferred providers. Or, if you don’t have any experience with these you can leave this option blank.”

The type of connection you’re looking for is the next option, followed by your ideal speed and finally, bandwidth cap.

“Whilst a subscription fee is of course a consideration that everyone must research carefully, Broadband Genie knows the importance of securing a great service with speeds, download caps and contract lengths that suit you,” explains Ciaron Dunne.

“The Broadband Genie research tools are perfect for viewing options that take all of these considerations into account easily and effectively.”

For more information on how to use the Research feature check out the handy video tutorial at the start of the ‘Research’ process.

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Broadband Genie allows users to compare mobile broadband online, and is part of Genie Group.

Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group's unique selling point is 'the Genie', which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

More information can be found at http://www.broadbandgenie.co.uk . Please direct all media enquiries to Ciaron Dunne. Interviews with Philip Wilkinson can be arranged on request.