Brand Is Like A Strawberry, It Has To Be Mouth Watering From Outside And Also Sweet Inside

Dec. 1, 2008 - PRLog -- Brand is like a strawberry, it has to be mouth watering from outside and also lovely and sweet inside, said Robin Trehan

Robin Trehan said, How do we define a brand? It is a perception of variables which we associate with a company and its products and services. A brand is marketed to make it into a sale and sale has to be repetitive process. Repeat sale is only possible when the product or service is also good. A good product or service enhances the brand value and customer begins to associate with the brand.

A brand is like a strawberry, which has to be mouth watering from outside and also give total customer satisfaction when eaten to build a brand image. To build a premium brand, it has to deliver something special. If it fails to deliver that “special” differentiation, it will soon be dead. How can you make you brand, depends on what kind of image your company wants to portray. You can have a brand based on quality, price, scarcity and any other factor which give you a niche market, expressed Robin Trehan

On the other hand, Internet has made the brand differentiation; much more difficult as the customer are getting more informed and products comparative analysis is becoming a day to day job. All information is readily available and offers real time interactivity with global reach. Beside this internet is making some brands less and less differentiated and more like commodities where price is the primary factor in the purchase decision. Barriers to enter are small and globalization has made companies compete across the world. These days cost saving, cheap labor and outsourcing are all playing a part in brand placement and position.

Robin Trehan said,In today’s Internet market, a strategic positioning of the company on the web is a requisite, so as to reinforce the brand both in the online and real world. The brand image should be cultivated in a manner so as to create an emotional bondage with the target audience. The focus should me to make the brand a part of the customer’s life. Provide added value and making the customer feel cozy and comfortable and bring in a smile on the face of the customer.

The competition on the Internet has entered a phrase, where the best thing is to beat oneself and discontinue your products and services and come up with better. If one fails to do it, your competitors will come and beat you. A brand for a company is like a status for a person. You earn status by trying to do hard things well.

Another, good way to reinforce brand image, is to promote social awareness that you company is actually doing good the society. It can be done by sponsoring sport events, promoting education, and free medical, helping in charities, planting trees, reducing pollution and doing goodwill to the people. Everybody wants to be associated with brands which nurture such a kind of image.

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