World Premiere: Painting From The Art On The Moon Project

UltraFuture, Velka Edge, branding visionary Matthew Asinari and Odyssey Moon present "The Humanization of Space: Art on the Moon", December 13th, Hong Kong Science and Technology Park
 
Dec. 5, 2008 - PRLog -- HONG KONG – Back in the 80's and 90's, there were rumors that Coca Cola or Pepsi were looking at projecting their logo onto the surface of the moon. While this would have undoubtedly been the most talked about advertisement in history, the general consensus at the time was that the moon was a 'shared' space, and that it was not right to pollute it with something so crass and commercial as an advertisement.

There has been much talk lately about the commercialization of space. Many private enterprises are now competing to create and participate in an emerging 'privatized' space industry. Virgin Galactic has already had a number of space tourists and more will certainly come. Imagining a time when the moon or even Mars has a permanent human settlement is not far fetched.

Outside of popular science fiction, space as we know it is widely described and understood as rather, well, scientific. It is a place and a subject to be studied with objectivity and logic. Artist Velka Edge, luxury branding visionary Matthew Asinari, Google Lunar X-Prize contender Odyssey Moon and UltraFuture have initiated a project to engage the global imagination and create a genuine human connection with space.

Artist Velka Edge's unique painting, entitled "Uni-Essence and the Music of the Spheres", symbolizes humanity’s role and timeless essence in the universe. By rendering the painting on a light weight and pliable synthetic silk, the image can be transported as a minimal addition to the payload of a future lunar lander, projected to carry the artwork to the surface of the moon sometime around 2020.

The painting will be exhibited at the UltraFuture Conference held this December 13th at the Hong Kong Science and Technology Park. Art on the Moon is a concept that utilizes art as a language to bridge the gap in the understanding of space science and to create relevant emotional bonds between humankind, the Earth, and the moon.  Art on the Moon will donate the original painting to be displayed permanently on Earth.

The UltraFuture Conferences are communications platforms where innovators, entrepreneurs, and other key stakeholders come together to share new ideas and develop collaborations for the betterment of mankind through knowledge sharing presentations, exhibits, and high-level networking events.  This year's conferences will focus on the Future of the Built Environment and the Future of Lifestyle and Communications.  

The UltraFuture Conference 2008 will be held on December 13 in the “Golden Egg” Auditorium at the Hong Kong Science & Technology Park.  Exhibits will include the stylish audio speakers of Bowers & Wilkins, thought-inspiring models from James Law Cybertecture International, and a replica of the first painting to go to the moon from Art on the Moon.

To learn more about Art on the Moon or the UltraFuture ThinkTank, please contact info@ultrafutureworld.com or visit http://ultrafutureworld.com.

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UltraFuture is a global thinktank and brain trust. Collaborating with visionary thinkers and doers to create and facilitate world-changing events, media and projects on the leading-edge of technology and culture. UltraFuture is headquartered in Hong Kong. With advisors and associates based in Tokyo, San Francisco, Shanghai, London, New York, Buenos Aires and the Middle East, UltraFuture offers a unique global platform for communication and collaboration.
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