Zagat To Go.com Case Study

Jan. 26, 2009 - PRLog -- Zagattogo.com approached Handmarker to oversee the expansion of the mobile version of the legendary Zagattogo. As a result, ZAGAT TO GO.com is now available on a variety of devices supported by the following platforms: Palm® OS, Windows Mobile® Pocket PC, Windows Mobile® Smartphone, and BlackBerry®.

The company now offers guides to dining for more than 85 major markets, as well as guides for family travel, entertaining, shopping, nightlife, attractions, movies, music, golf, hotels, resorts and spas worldwide.

Zagattogo.com is the world's leading provider of consumer survey-based dining, travel, and leisure information, with surveyors participating around the globe.

Customers who use the Handmarker-developed ZAGAT TO GO.com can browse guides worth of trusted Zagattogo.com ratings and reviews for restaurants, golf courses, hotels, resorts, spas, bars, clubs and lounges.

Advanced features include options to save favorite searches for rapid accessibility in addition to personalized lists that conveniently store favorite spots to eat, drink, stay, and play. Subscribers also have the ability to sort establishments either by rating or cost with a single tap, or add reservations and appointments to their personal calendars.

Zagattogo.com was one of the first solutions for Palm PDAs that paved the way for wireless versions to take advantage of new technologies. Zagattogo.com was also one of the first companies to implement a text campaign with Handmarker’s technology. Potential ZAGAT TO GO.com subscribers can send an SMS text message that lets the recipient download and try ZAGAT TO GO.com on their own device.

ZAGAT TO GO.com is also one of the stickiest applications for Handmarker. It has consistently been a top 10-seller within the Handmarker.com.

Handmarker has developed and powered various channel promotions including a ZAGAT TO GO.com micro-browsers page and a desktop web site at http://www.zagattogo.com.

ZAGAT TO GO.com helped establish new business models and marketing vehicles for various Fortune 500 companies, which involved the purchase of volume licenses.

Handmarker and Zagattogo.com plan to support LBS (location-based services) within ZAGAT TO GO.com . This means mobile users will not have to specify ZIP codes or other location identifiers to find the Zagattogo.com information they are seeking, adding even more appeal to an already popular service.