The Direct Selling Women’s Alliance (DSWA) Launches New Diversity Center

Feb. 10, 2009 - PRLog -- The Direct Selling Women’s Alliance announced today the establishment of the first Diversity Center for direct selling and network marketing professionals. The “Direct Selling Diversity Center” is an in-depth online center for direct selling resources and the latest information for working with multiple cultures and celebrating diversity.  

The center was designed to become a premier resource on diversity professional and leadership development, including marketing, sales, recruiting and retention strategies. The Diversity Center features practical information that can be put to use immediately and includes online toolkits, articles and important links to assist individuals and corporations in growing their businesses into more multi-cultural markets, over 60 and under 30 age groups.

It has become increasingly evident in recent years that diversity will play a key role in the success of the direct selling profession.  By embracing people of all colors and ages, the direct selling profession in essence becomes its own “stimulus package” for the nation.  Research and recent news accounts verify that in tough economic times, the direct selling profession thrives due to the entrepreneur spirit and professionals supporting each other not only through sales but purchases as well.

"We are so excited to be bringing the Diversity Center to the direct selling and network marketing profession.  The world is becoming more diverse with each passing day and the Diversity Center will be there to bring people together in this exciting and growing profession." said Nicki Keohohou, CEO of the Direct Selling Women's Alliance.

The Direct Selling Diversity Center is the brainchild of a team of leaders who not only have experience in the direct selling and network marketing arenas but also with Fortune 500 companies. The DSWA Panel of Expert Advisors was formulated with a strategic goal to become the centerpiece for diversity resources on the internet for direct selling and network marketing professionals.

Miriam Muléy, CEO and Author of The 85% Niche is the Chair of the DSWA Diversity Panel of Expert Advisors and brings over 20 years of marketing and sales expertise in connecting with women and women of diverse ethnic backgrounds.  “I am excited that the DSWA is taking the leadership to move forward and provide independent distributors and their companies with the tools, insights, and information to gain their fair share of the multi trillion dollar diverse markets.  This is a business opportunity companies cannot afford to miss.  We are committed to helping all members of the DSWA grow market share among these growing audiences of Latino, African American, Asian Pacific Islander, Native American, under 30 and over 60 age groups.”

In addition to the creation of the Diversity Center, the DSWA Diversity Expert Advisors will be featured at the upcoming DSWA Celebration in Los Angeles April 17-19, 2009 to discuss the countless opportunities for growing a business through reaching out.

About the Team
Miriam Mulley –Chair of the Diversity Center; CEO and Author of The 85% Niche: The Power of Women of All Colors—Latina, Black, and Asian (www.85percentniche.com)
Nicki Keohohou – CEO Direct Selling Woman’s Alliance (DSWA)
British Ford Hill – Author of the blog “MLM for Black Women.com” and District Representative with The Compass Coaching Network  
Gayle Bates – Author of mymentorbiz.com and direct selling leader
Linda Lucas – DSWA Chapter Director and Top Leader in a Direct Sales Company

The Direct Selling Women's Alliance (DSWA) is a global organization dedicated to uniting direct sellers throughout the world who share a common desire of achieving personal and financial success. A fun and welcoming environment, the DSWA is the direct sellers’ source for the latest information, resources, networking and support. The DSWA empowers women and men in the direct selling profession to achieve maximum results.

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The Direct Selling Women’s Association (DSWA) is a global organization dedicated to providing education, inspiration and resources to direct selling professionals and the companies and vendors that serve them.