Franchise India Holdings starts its new venture License India

Feb. 12, 2009 - PRLog -- Franchise India Holdings Limited- Asia’s leading integrated Franchise consulting company & an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing has announced starting of its new venture License India.


License India to provide a conducive platform for the growth of International brands &   identities in the country with objective to increase awareness and support the growth of licensing in India.


Commenting on this venture Mr Gaurav Marya, President, License India said, “At License India our aim is to fuel the growth of the licensing industry in India and its powerful impact on Indian retailing. It will be a great platform for Indian companies to learn from global industry professionals, to leverage best practices and knowledge in the Indian licensing industry.”


The total worldwide retail sales of licensed merchandise reached $191.7 billion out of which in US and Canada alone the retail sales of licensed merchandise is over $71.25 billion. Similarly market for licensed product market in Europe has been estimated to be worth in excess of $26 billion.

Though the concept of Licensing is still at a nascent stage in India but is fact gaining acceptability. Emergence of modern & organized retail in India, estimated at US$200 billion has set pace for new collaborations between International Licensing Companies and Indian business House.


Elaborating on the growth of licensing in India, Ms. Anupama Bindra, Business Head, License India said, “A growing number of brand owners are recognizing the benefits of licensing as a strategic marketing tool, which can effectively enhance brand awareness, reach new customers, reinforce brand’s image, expand distribution and generate revenue. Our objective is to provide a platform for brand owners looking to extend the power of their brand through licensing. “

Licensing of brands, designs, characters, celebrity names and photographs, sporting league logos, event names etc is gaining popularity in India where these are being used in various products like jewelry, apparel, lifestyle accessories, toys, gifts, games etc. This has created immense interest among Indian brands, manufactures, retailers, designers, lawyers, financial consultant and licensing agents.


License India has three verticals – Advisory, Publication & Events, to provide a complete range of services for interested brands/identities/property owners.  License India Advisory provides a wide range of services from planning the licensing business and setting objectives, strategies and plans to leading or assisting in implementing plans to managing licensing functions to total licensing department fulfillment.License India Publication has launched India’s first licensing magazine – Brand Licensing.License India Events organizes Brand Licensing India annually and a series of Brand Licensing & Merchandising Shows across India to encourage knowledge sharing and furthering business relationships.