‘License India’ to hold Mumbai’s first ever Brand Licensing Conference

Feb. 12, 2009 - PRLog -- License India, a division of Franchise India Holdings Limited- Asia’s largest integrated franchise and retail solution provider, is all set to hold Mumbai’s first ever Brand Licensing & Merchandising (BLM) show 2009 from 26 – 27 February, 2009 at Nehru Centre, Mumbai.

Sponsored by Futurebrands and supported by CMAI (The Clothing Manufacturers Association of India) and Indian Merchants Chamber, the highlights of the two days event are the key speakers at the conference including Mr Allen Yeng, GM, Interasia & Associates, Singapore; Ms. Nanette D’Sa, Snr VP (Star Licensing and Brand Solutions), Star India; Mr Rajiv Sangari, CEO, Spacetoons India; Mr Munjal Shroff, Director & COO, Graphiti; Mr Rajat Jain, Director Marketing, Hotmuggs; Ms Mayuri Pitale, Director & Co-founder, Extend Brands; Mr. Rajiv Merchant, Chief Executive Officer – Portico New York, India and many more.

According to Mr. Atulit Saxena, COO-Brands, Futurebrands Ltd,” We look forward to exploring brand licensing opportunities for our trademarks in this forthcoming Brand Licensing Conference. Futurebrands, an Intellectual Property Rights company, appreciates the hidden value in brands as intellectual properties and  operates on the principles of value creation, value growth and value protection by incubating, growing and harvesting brands as intangible assets. We wish License India great success in licensing industry growth efforts.”

According to Mr Gaurav Marya, President, License India, the organizer of Brand Licensing and Merchandising show 2009,” The conference aims to analyze the growth of licensing industry in India and its powerful impact on Indian retailing, and will be a great platform for Indian companies to learn from Global industry professionals, to leverage best practices and knowledge in the Indian licensing industry.“

Licensing industry worldwide is estimated at $187 billion. Retail sales of licensed merchandise in the U.S. and Canada in 2007 reached $71.25 billion and the licensed product market in Western Europe has been estimated to be worth in excess of $26 billion.

The potential for India to be benefited from the Licensing industry is huge. The emergence of modern and more organized retail in India, estimated at US$ 200 billion, has been projected to grow at 5% per annum and has set the pace for new collaborations between International Licensing companies and Indian business houses.

About the Organizers
License India, a division of Franchise India Holdings Limited, is a pioneer in the licensing industry in India and has a well-established division to provide a conducive platform for the growth of international brands & identities in the country. License India has three verticals – Events, Publication & Advisory, to provide a complete range of services for interested brands/identities/property owners as well as manufacturers & retailers interested in licensed merchandise.

Franchise India Holdings Limited (FIHL) is Asia’s largest integrated franchise and retail solution provider since 1999.  Franchise India is an authority on franchising, licensing, retail, real estate and marketing having helped numerous investors in the country to become entrepreneurs. Franchise India is a franchise focused-investor centric organization and has helped over 1, 50,000 investors realize their business dreams.