Why Your Site Needs Search Engine Optimization

May 19, 2009 - PRLog -- Search Engine Optimization (SEO) is a process of optimizing your Web site's performance on search engines like Google, Yahoo! and MSN. In terms of recognition, having a website at the top of the list on the first search page, particularly with Google, virtually guarantees traffic to your site from targeted visitors.  To be seen at all on the search engines a website can be no further back than page three. Statistics show that 90% of visitors will search page one and go no further. 9% go on to page 2 with the remaining 1% willing to go to page 3 and beyond.
Considering those numbers, being search engine friendly and ranking on the top one or two pages is an absolute necessity if your business’ website is going to play a strategic role in producing revenues and or leads. You can have the most beautiful site imaginable but without search engine optimization it’s very unlikely that your site will ever be found, even by people that are looking for your specific or service. Making your website search engine friendly consists of both on site and off site optimization processes. On site optimization includes:  
•   The constant addition of keyword-rich original content
•   Text  that ranks highly in relation to selected keywords
•   Meta tags that are consistent and work in context with page content
While on site optimization is crucially important, it only makes up half of the formula for getting consistently high search engine rankings.  Off site optimization includes:
•   Developing links from other sites
•   Making sure that the links come from sites that have relevance to your keywords
•   Developing highly ranked links to your site from other websites

Search engine optimization is an ongoing process that takes time, knowledge, and creativity. Success, if we define it as getting to page one on the search engines, only means that the work must continue to both maintain the current position and advance toward the top of the page. The rewards, however, are substantial. A constant flow of visitors/consumers resulting in purchases of goods and services, often without even voice contact with people from the company is the stuff that business owners dream of. Those dreams can become a reality with a successful plan to search engine optimize the company’s website.

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Gervais Group LLC is an Atlanta IT consulting company that partners with you to bring in a mixture of of ideas so that you can innovate. We offer IT Business Consulting, Outsourcing, Custom Web Design, Search Engine Optimization SEO, Internet Marketing