Gervais Group News - SEO and the Best Way to Get People to Read Your Content

June 20, 2011 - PRLog -- Gervais Group LLC - News and Articles by GERVAIS GROUP: Getting people to find and then read your content is one of the primary objectives of search engine optimization (SEO). Without those two actions, you will never drive the traffic that you need to run a successful online business. So once someone finds your content, how do you get them to take enough interest to read what you have to say? While there are many ways to get people to read your blog, article, or other type of content, there is one method divided in to two parts that works far better than all the others.

The first part of this method requires you to know who your audience is. What are their concerns? What solutions are they looking for? What are the hot button issues for them? Answering these questions will help to define the people that are most likely to buy your products/services.

To digress for a minute, if you’re on the third paragraph of this article, something you saw made you want to read further. What was it? The answer is in the second part of this method which is so simple yet effective; appealing to your audience’s curiosity. Once you know what your audience is desperately searching for you can appeal to their curiosity with topics that they want to learn about. This is a pillar of both successful SEO and successful business building. Headlining your topics with titles that arouse interest will draw readers to your text which contains those sought after topics.

Creating content that delivers on the promise made in your title will keep your readers on the page which increases the likelihood that they will take action. To do this, before you sit down to write any piece of content that is going out to your audience, ask yourself two questions. The first should be “What information is my audience desperate to know?” The second question is “How can I write a title that compels my audience to read about the topic?”

Answer these questions and you’ll have readers that seek out your content and convert at higher rates than ever before. That’s good SEO and great business. For more information, visit: www.gervaisgroupllc.com or call (866) 530 7703.

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About GERVAIS GROUP LLC: Gervais Group LLC is an Atlanta IT consulting and SEO company that partners with you to bring in a mixture of of ideas so that you can innovate. Gervais Group offers IT Business Consulting, Custom Web Design, Search Engine Optimization SEO, Internet Marketing.