Follow on Google News Industry News News By Location Country(s) Industry News
Follow on Google News | Online Video Ads Market Coming Into Its OwnFor those companies which find television advertising too costly, there’s an alternative — online video advertising. It may not have the reach of TV just yet, but it’s an area growing fast.
By: Ms. Manisha Chaudhry Video advertising is done on websites that have video content. The ads play for a short time before the video starts and after it ends. Slogan ads may also be shown at the bottom or top while the video is playing. In India, there are only a few companies that power online video advertising — Vdopia, Jivox and Komli. “Creating a television ad can be an expensive affair. Online video charges for complete viewing. It can go upto 45 seconds at no extra cost,” says Dinker Charak, director of application engineering and partnership at Jivox, a company that has placed video ads for brands like Nokia, LG and, Maruti. Moreover, there’s feedback mechanism online to show whether a internet user ran the ad to its full length. The typical cost to advertisers is between 40 paise and one rupee per complete viewing, says Charak. “On television, advertisers are paying a bulk fee, while the charges in online video advertising are based on spot cost. Earlier they (advertisers) Bhatia says the size of the total online ad market in India was around 500 crores in 2008 of which the video ad market was around Rs 60 crore and growing at 300 per cent a year. “Video advertising is being seen more of an heir-apparent to television ads. The future can be expected to include online video ads as a key component of any campaign that wants to be effective,” says Charak. As with most people marketing a product or service, he believes online is the place to be in. Quoting an Ernst & Young study, he says these ads gives 80 per cent ‘better brand recall’ as compared to television, which give only a 50 per cent recall. “Every 10th person would tend to view a normal online banner ad whilst surfing, whereas for a video ad the number is 99 out of 100,” he adds. For Further Details Ms. Manisha Chaudhry Value 360 Communications email Id: manisha@value360india.com Mob / Tel: 9899797810 Fax: 011 46658800 Post/Designation: Address: 252L, 2nd Floor, Sant Nagar, East of Kailash, New Delhi- 65 http://www.vdopia.com # # # Our "Clothing Solutions" feature special, adaptive clothing assistance designs. Some of our most popular adaptive, "Clothing Solution's" dresses include full length back snap openings and other adaptive features End
Account Email Address Disclaimer Report Abuse
|
|