Medical Website Design Firm, Aurora Information Technology, Shares Marketing Tips for Doctors

June 2, 2009 - PRLog -- Daniel J. Gilbert, CEO of medical web development and marketing firm, Aurora Information Technology, has published an article sharing his over 15 years of marketing expertise with the readers of Spine Biz and Beyond.  The article explains how strategic medical website design makes it easier for new patients to find a doctor or learn about a practice.  Aurora’s specialized knowledge and skillful execution has led a majority of its healthcare clients to experience patient caseload growth of 20% or more, with some as high as 50%, after the creation and maintenance of an Aurora IT website. Gilbert’s article, “Web Design Tips for Surgeons,” graces the cover of Spine Biz and Beyond’s 2009 issue (Issue 2).  

Patients Are Looking For Doctors Online

Half of American adults search for health information online.  The search for medical or health information is the third most popular online activity (after email and researching things to buy).  Mr. Gilbert says that having a quality medical logo and medical website are sound marketing investments for increasing patient caseload.  

Aurora Has Proven Strategies for Medical Website Search Engine Optimization (SEO)

The only way for patients to find a medical practice online, unless they know the doctor’s name, is to type keywords into a search engine (like Yahoo! or Google).  Aurora advises avoiding canned content and template-based web design, and recommends adding video and original articles.  “Search engines love original,” says Gilbert.  “Original means legitimate to a search engine.  Then they reward you with high placement.”

Medical Website Design Tips…and Beyond!  

Mr. Gilbert also provides tips that are not Internet-specific but that he has found effective.  He particularly recommends public speaking engagements.  “According to some estimates, 95% of the population has serious reservations about public speaking,” he explains.  “If you’re confident and articulate when speaking about medical procedures, research, successes with treatments, etc. you gain credibility as a qualified expert and create yet another pathway leading back to your website when people look you up online.”

About Spine Biz & Beyond

Spine Biz and Beyond (http://www.SpineBBMag.com) reaches over 11,000 practicing and resident neurosurgeons and ortho spine surgeons.  This business and lifestyle magazine is published by Synapse Publications, Inc., and offers timely information on all aspects of running a medical practice in today’s world.

About Aurora Information Technology

Aurora Information Technology is a New York-based medical website design, content management, public relations, and
medical marketing  firm.  A majority of Aurora’s healthcare clients have experienced patient caseload growth of 20% or more, with some as high as 50%, after the creation and maintenance of an Aurora IT website.  The firm is led by Chief Executive Officer and founder Daniel J. Gilbert, whose 15+ years of expertise in software development and marketing includes Senior Management and Research and Development positions at Lucent Technologies/Bell Labs and Avaya.  He holds a Master’s degree in International Economics from the University of Denver and a Masters of Science in Telecommunications from the University of Colorado – Boulder.  For more information about Aurora’s medical marketing  and website development services, call 1-914-591-7236, or visit them online at http://www.aurora-it.us.

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Aurora Information Technology, Inc., http://www.aurora-it.us, is a full service custom medical website design, web development, Internet marketing, software programming, and integrated media company located in Garrison, New York.