Medical Website Marketing Company Aurora IT Offers Tips For Selecting A Website Design Company

Sept. 30, 2009 - PRLog -- Garrison, New York – FTP. SSH. Blogs. CMS. Logos. SEO. Copyrights. Keywords. These terms can definitely be confusing to the average business owner who does not know the technical issues of website design. They just want a website. Most of your customers have yet to meet you or know of your services, so your site will be the first impression they get of your company. Building a website design is a complex job. It requires a combination of knowledge, skills and trends to achieve a well optimized, visually stimulating and informational website design that will captivate your audience.

Aurora Information Technology (Aurora IT), a medical website design and marketing company based in Garrison, New York, knows that when it comes to website design, you can’t go it alone. The website design scene is a rapidly evolving one. What works today may not work tomorrow. Many website design firms offer much but deliver little. The website design company that you select must have all of the necessary tools that can help you make your website your best marketing tool.

When choosing a website design firm, it’s important to know what you want that website to do. Do you want to inform and educate your audience or just draw them in with just snippets of information? How big of a presence do you want? How effective is your branding? Do you want or need a blog? How interactive should the site be?

When shopping for a website design company, the final decision should not be based on which company provides the best deal, or lowest price. Aurora IT offers advice to the savvy customer on how to navigate their search and get the most for their money:

•   Always ask the design company if you are getting a site with a content management system (CMS) and how many websites they developed with this CMS. Do they provide content? Find out if the company documented the application framework, who maintains the software code, as well as their methodology for maintaining the software code with complete revision history.
•   Find out how much the design company knows about search engine optimization (SEO). Ask for list of websites they have optimized and the key phrases they are optimized for.
•   Make sure in the contract that you own the copyright to your project. Otherwise, the website design company may actually own your content, design and even your logo, and can charge you a lofty fee for the copyrights. Ask for editable files of your logo, and backup copy of your site on CD-ROM or DVD.
•   Ask the design company if you are getting a CMS license or merely getting use of the CMS. Make sure you get the serial number or license code.
•   Understand all of the design company’s fees and ask questions if something doesn’t make sense. Website hosting fees should not run more than $75 -150 per year for most websites. Typically, there should be no monthly fees aside from maintenance or SEO.
•   Ask where the design company is located. This may sound odd but some design companies claim to have multiple locations, because they want a large market presence. If you wish to work with a local company, then Google their address to verify that they are indeed local. Better yet, ask to visit them at their location.
•   Make sure the design company’s own website is frequently updated. See how trendy and contemporary their site is. Their website is their calling card and it must represent them and the level of work that you as a client can and should expect.
•   Ask the design company for other client references. A legitimate company will not balk at this request and will gladly share this information.

About Aurora Information Technology

Aurora IT is a full service web development, design and healthcare marketing company with expertise in designing healthcare websites globally. The company offers original web and medical logo designs tailored to meet specific marketing needs and builds customized, consumer-friendly, high traffic websites. Aurora is a Certified Bitrix Gold Partner, the only Gold Partner in the Americas, and one of the few worldwide. For additional information about Aurora’s services, please visit them on the web at http://www.aurora-it.us, or call 914-591-7236

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Aurora Information Technology, Inc., http://www.aurora-it.us, is a full service custom medical website design, web development, Internet marketing, software programming, and integrated media company located in Garrison, New York.