Dream Factory Productions and Fuego Communications ink Strategic Partnership to Expand Services

July 7, 2009 - PRLog -- Orlando-based Dream Factory Productions, Inc., a full-service marketing, advertising, and production company is joining forces with Fuego Communications and Marketing, Inc. to create an expanded menu of services in marketing, advertising, video production, Internet branding and corporate communications.

The strategic partnership unites the two companies' resources and expertise to develop effective marketing solutions that support Dream Factory Productions’ successful media and interactive campaigns. This collaborative effort will offer a powerful combination of analytical and creative solutions to help companies launch products and services quickly, effectively and with measurable accountability.

“By joining forces with Fuego Communications, we can now offer a more complete set of marketing services to top companies in Central Florida—and beyond” said Paulo Cigagna, President and CEO of Dream Factory Productions. “This is Orlando’s ‘Dream Team’ in the marketing and media production industries.”

Dream Factory Productions and Fuego Communications and Marketing see an opportunity in serving companies that have been focused solely on image and branding but were unable to deliver quantifiable results. Both companies believe that many CEOs have been contracting the help of creative agencies that don’t have a comprehensive understanding of the metrics, analytics and best practices that produce measurable ROI.

“The benefit of partnering with a company like Dream Factory Productions is that there is no limit to the solutions we can provide as a whole” explains Andres Goyanes, Chief Marketing Strategist for Fuego Communications and Marketing. “From offering the latest technology-based marketing solutions to the integration of video, print and interactive media initiatives, our partnership is focused on providing metrics-driven strategies that yield measurable results to current and future clients.”

The strategic partnership adds the final element in Dream Factory Productions’ launch of its proprietary S.M.A.R.T.™ system—a unique process-driven method for marketing and branding.

“S.M.A.R.T.™ allows us to meet the marketing demands of executive management” adds Jim Londeree, COO of Dream Factory Productions. “This strategic partnership is designed to provide CEOs and CMOs access to proven integrated marketing solutions with strategies that take into account all media types, online and offline.”

Fuego Communications and Marketing’s chief marketing strategist, Andres Goyanes—who also serves as president for the American Marketing Association of Central Florida—explains, “CEO's are tired of hearing their teams blame the economy for lower performance. In the current economic slowdown, executives want creative solutions that can be tracked, analyzed and have true decision-support value attached to keep their companies solvent and profitable.”

Both companies are based in Orlando, Florida and their teams have a diverse background with the ability to communicate in many languages.


About Dream Factory Productions, Inc.

Founded in 1999, Dream Factory Productions, Inc. is a full-service marketing, advertising, and production company located at Universal Studios in Orlando, Florida. Dream Factory Productions offers both traditional and cutting edge solutions for companies in the United States and over 14 countries around the world. Their company website is http://www.DreamFactoryProductions.com

About Fuego Communications and Marketing, Inc.

Founded in 2005, Fuego Communications and Marketing, Inc. is an Orlando-based marketing consulting agency specializing in integrated marketing strategies, online marketing, direct response and Hispanic market advertising. Their company website is http://www.FuegoCommunications.com

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Fuego Communications is a multicultural marketing agency located in Orlando, Florida, with services including marketing strategy, online promotion and direct response media services, helping companies reach the growing Hispanic communities accross the US.