New Summer Internet Marketing Class Teaches Students how to Generate Customer Traffic

July 7, 2009 - PRLog -- Detroit, MI – Ralph Mark Maupin is a college instructor who teaches real estate and internet marketing courses.   Mark’s new summer internet marketing series of classes began tonight; he discussed article writing and press releases.  

Mark began his lecture by explaining how online marketers like to write articles to generate credibility for themselves and market themselves as experts in their field.  “A good article is one that grabs a reader’s attention and keeps them interested while they read it,” Mark explained.  “It’s important to keep the reader interested to the end because this is where you get to mention your business or services and include your contact information.”

Mark discussed the different parts of the article; the heading, the introduction, the body, the conclusion, and the resource box.    He talked about using strong keywords for search engine optimization, both in the title and throughout the article.  

Moving on to the introduction, Mark said, “The introduction should contain the promise of good information to follow to keep the reader interested.  Otherwise, they will not read the rest of the article.  Remember, there are other distractions on the internet.  If the reader’s eyes stray to another interesting link, they will click it and be gone.”

Mark explained how to structure the body of article to make it easy to read by using short, informative paragraphs, bullet points or numbered lists.  “Be careful to sick to your subject and just say what needs to be said; don’t elaborate too much on any one part or you will lose your reader.  Remember the reason you’re writing the article is to show your reader that you are experienced in your field so they will be interested in doing business with you.”

Mark is having the internet marketing class video taped for students who miss a class and to create a product for resale.  To learn more about Ralph Mark Maupin’s seminars and workshops, visit http://www.megaeveningevent.com

Contact:

Mark Maupin
9800 Ann Arbor Rd, W
Plymouth, MI  48170
248-939-6232
Maupin.mark@gmail.com

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Mark began investing in real estate in 1981; he has purchased and sold over 3500 properties, including single family homes and commercial property. He teaches real estate and internet marketing classes at Wayne Community College in Detroit, Michigan