A safer British pint glass

A safer British pint glass is being developed by designers in a bid to crack the big problem of "glassings".
By: EventSupplies
 
Sept. 1, 2009 - PRLog -- A safer British pint glass is being developed by designers in a bid to crack the big problem of "glassings". On behalf of the Design and Technology Alliance Against Crime, the Design Council has tasked a team of specialist designers to create an alternative pint glass to help reduce the number of injuries from the Eighty Seven Thousand incidents involving glassware each year, which costs an estimated 100 Million Pounds in NHS, police and court costs annually.

The designers, Design Bridge, will produce a number of safe pint glasses prototypes, which will be unveiled late this year. The challenge is to not only to make a safe pint tumbler, but to ensure they are easy to use and attractive to all. Working closely with producers and the drinks trade, the designers will look to create more than one solution, which could be taken up by licensees.

The alternative safety glass idea is part of the "Design Out Crime" initiative from the Home Office and the Design Council. The design council are a collection of experts from the world of design, industry and law enforcement whose task is to bring about innovation and encourage others to "think crime" at the beginning of product development.

Design Out Crime work on developing solutions to a number of crime-related issues, particularly those which affect young people by finding design-led ideas to minimise the harm from alcohol related crime (fights in clubs and pubs), in Schools (reducing fights, bullying and theft), with new products by developing innovations in technology which help make consumer electronics more crime-proof and in business by minimising retail theft.

Jeremy Myerson, Helen Hamlyn Professor of Design, Royal College of the Arts and Alliance member said: "Alcohol related crime takes up valuable police and NHS resources and causes unnecessary misery to thousands of people. The outcomes of the Design Out Crime project have the potential to not only reduce alcohol related violence in the UK but to also help make our communities safer places".

Nick Verebelyi, 3D Branding and Packaging Director, Design Bridge said: "Our challenge is to build upon research the Design Council have established to develop creative solutions that increase safety by reducing the opportunity for the vessel to be used as a weapon, whilst taking account of operational challenges, and providing opportunities for enhanced consumer appeal and brand image".

Alan Campbell, Home Office Minister said: "Innovative design has played an important role in driving down overall crime by a third since 1997 tackling a range of crimes including theft, fraud and burglary with innovative and practical solutions to real problems. This project will see those same skills applied to the dangerous and costly issue of alcohol-related crime and I am confident that it will lead to similar successes"(1).

Before the next generation pint glass brief was issued, Innovation RCA conducted research to develop insights into the "glassing" problem and to identify possible solutions areas in designing safer pint glasses. The research was given to some of the United Kingdoms best product designers, scientists, advertisers and industry marketers. These specialists met with major breweries, PR agencies, pub chain operators and trade organisations to understand any concerns.

Interviews also took place with police, surgeons and victims of alcohol related violence, while pub staff and customers were recorded talking about their observations of drinking from real pint glasses versus plastic  glass.

The information learned into the personal, societal and commercial impact of alcohol-violence were complemented by testing of standard pint glasses and plastic  pint tumblers by the Materials and Design Exchange (MADE).

The results were used to write the brief to the design and technology experts, providing them with the essential background knowledge to develop innovative solutions to reduce alcohol related violence in the United Kingdom.

References:
1. Turney, Ewan. Search on for safer pub pint glass (2009).

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Event Supplies distribute a wide range of catering disposables and reusable products including Paper Tablecoverings, Plastic Glasses, Tumblers, Paper cups, Paper plates, Napkins, Cutlery and more. We deliver next day.
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