Anchor Vans launches Ford vans micro site, tailored to van buyers looking for used Ford vans

Sept. 8, 2009 - PRLog -- Anchor Vans, one of the UK's leading used van retailers, is delighted to announce the launch of a dedicated used Ford vans micro site, tailored to the needs of used van buyers that are looking specifically for Ford vans. The site www.anchorford.co.uk streamlines the search process, making it easier for buyers who have a specific Ford model in mind to find details of used Ford vans in stock, rather than having to filter out search options that cover all makes and models of used vans that Anchor Vans has in stock. For more information call 0118 9710 230 or go to www.anchorvans.co.uk.

"Anchor Vans is well known for the huge amount of used vans in stock at any one time, and we wanted to find a way to make it easier for the buyers that are only looking for a used Ford van to find the models in stock," explained Simon Joyce, Sales Director of Anchor Vans. "Being one of the rare Berkshire dealerships with Ford approved repairer and service agent status, we're rapidly becoming known as Ford specialists and so it made sense to make it as easy as possible for our Ford van customers to browse our stock online."

The site presents targeted search criteria directly from the home page, enabling users to search for used Ford Transit vans and used Ford Connect vans with only one click. "The Transit vans and Connect vans are the most popular models," Simon added. "The beauty of the micro site is that it's also faster to find customised used Ford vans. We have several Connect vans with extra seating for example, and the new site makes it so much easier to find those." The launch of the micro site will also have an impact on the stock acquired by Anchor Vans. "Being able to better market the used Ford vans means that we can increase our stock, enabling us to expand our range and market more niche vans," Simon explained. "A good example of this is a used Ford van we currently have in stock which is fully kitted out with a workshop. Without the customised sales channel that the micro site provides, we would be moving that kind of stock more slowly than we are able to now."

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About Anchor Vans

Anchor Vans specialises in quality new and used vans in the South East of England. Anchor Vans is already the largest centre for new and used vans in Basingstoke, Newbury and Reading run from its main road Padworth site. Anchor Vans is well known for its competitive "lease to buy" schemes and for the quality of its website which allows customers to view pictures of all 350 new and used vans in stock. Anchor Vans has an extensive service centre with facilities for all classes of MOT for cars, vans and minibuses. Recently granted Ford approved service agent status, Anchor Vans has built a reputation for dependability and supplying high quality new and used vans.