Marketing: Why One Bank Fails, Another Succeeds

Sept. 13, 2009 - PRLog -- Like most businesses, you can look at the branding of a bank and forecast how it will fare. Poor branding is often the tip of an iceberg – an indicator of management ineffectiveness and lack of discernment.

“For financial institutions, this is especially true,” writes Seattle Biz Coach Terry Corbell.”Conservative appearances and customer empathy are important when handling customers’ money.”

Mr. Corbell explains why the failed attempts by Venture Bank in Lacey, WA did not maximize brand equity in his column at http://www.bizcoachinfo.com.  It is entitled, “Marketing: Why One Bank Fails, Another Succeeds.”

State regulators closed the Washington bank last week, and First Citizens Bank & Trust in Raleigh, NC bought Venture Bank’s $874 million in assets and entered into a share-loss transaction for $715 million of the assets.

The Biz Coach, as a business-performance consultant and a profit professional, has systems and strategies to relieve a company's financial stress, which includes a financial turnaround program on a pay-for-performance basis. Mr. Corbell provides complete solutions for a small retainer and one percent of the net-profit increase.

“To save clients time, I don’t necessarily have to look at firms’ books to see if they’re profitable,” says Mr. Corbell. “Usually, all is required is to watch the interactions of people before, during and after staff meetings. The body language, level of politeness, enthusiasm and the degree of employee participation in staff meetings often illustrate how profitable companies are.”

The Biz Coach says that’s important because highly motivated employees will drive brand equity. Employees with healthy self-esteem and morale will be collaborative. They’ll deliver strong performances and will be more enthusiastic with your customers.

Mr. Corbell has written 450+ business-coaching columns since 2001 for several media Web sites. He currently writes an Internet business-coaching column, The Biz Coach, for the Money News page at Seattle's KIRO, the "2009 National Edward R. Murrow Award Winner for Overall Excellence."

He is a member of Society of American Business Editors and Writers (SABEW).

The Biz Coach Web site was recently developed by Solid Technology, www.solidtechnology.com, of Portland.

Mr. Corbell is managing member of CMS Associates LLC, http://www.cmsassociatesllc.com.

The Biz Coach was honored when The New York Times featured him twice. For some of his other business tips, simply Google each of these headlines:

• Been There... Done That... Here's How

• Advice on Taking an Entrepreneurial Leap

Mr. Corbell is writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”

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Terry Corbell, The Biz Coach, is a profit professional and business-performance consultant. He is a longtime media columnist, and publishes performance-enhancing strategies at http://www.bizcoachinfo.com, "Proven Solutions for Maximum Profits."