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Follow on Google News | Peppermill’s $400 million renovation brought to life with eye-popping new Web site by IdeaWorkBig hotel casino teams with small agency to create an immersive experience that steeps visitors in the property’s new allure
By: IdeaWork The improved website delivers an enhanced user experience with streamlined information on the resort and upcoming events, 360 degree virtual tours, and key highlights and pictures of the Peppermill’s luxury accommodations, meeting space, casino, and entertainment options. The site runs on IdeaWork’s custom content management system, which empowers Peppermill’s web and marketing teams to easily update and feature new content, promotions and amenities within the cleaner new navigational framework. Shifting the focus to promotions was one of the key strategies that informed the new design. IdeaWork also produced original videos that targeted user segments by interest. Tabs at the bottom of the site invite visitors to “Win,” “Party,” “Relax,” “Romance,” “We really raised the bar visually with the new site. New features include page-dominant photography that gives users an amazing new perspective. It really delivers the beauty and size of the property,” comments Rand Baldwin, Director of E-commerce for the Peppermill. “The upgrades significantly improve navigation, include icons that highlight new guest packages and promotions, and feature key elements of the Peppermill — such as the restaurants, EDGE nightclub, and Spa Toscana.” “The Peppermill’s new upgrades are pretty incredible,” About IdeaWork IdeaWork is an interactive marketing and design company with offices in Santa Barbara and Las Vegas. IdeaWork delivers online strategy, interactive campaigns and custom Web sites for hospitality, nightlife, gaming, luxury and entertainment brands nationwide. For more information, please visit IdeaWork.com. # # # IdeaWork is an interactive marketing and design company with offices in Santa Barbara and Las Vegas. IdeaWork delivers online strategy, interactive campaigns and custom Web sites for hospitality, nightlife, gaming, luxury and entertainment brands nationwide. End
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