REAL Thought Leaders go to bed with their clients!

Dec. 7, 2009 - PRLog -- REAL is an acronym for Reach, Engagement, Authority and Longevity. Longevity is the most important according to REAL thought leader and best-selling author of 24 Carat BOLD (£10.99, Ecademy Press) Mindy Gibbins-Klein, who says that it can be successfully achieved by Recency, Relevence and Reference.

“What really makes you stick in someone’s mind is regular contact – has your customer heard from you recently? Was what you had to say relevant? Is there a way for them to reference you after you have left their company? Just think for a second how easy it would be for your book to keep that conversation going long after they have left you,” says Ms Gibbins-Klein.

Ms Gibbins-Klein believes that the most important part of Longevity is Reference – how do you get your audience to remember you, or your business, for the longest amount of time?

Whilst it is true that audiences don’t always concentrate for the whole 40 minutes of that important speech you did this morning, and often want to go through your main points again in their own time. The best way to do this is in a book, where your customers can literally take you to bed with them!

“Many people like going to bed and enjoying the content of a good book in peace and quiet; why shouldn’t it be your book!” says Ms Gibbins-Klein.

24 Carat BOLD is out now and available from Amazon priced £10.99

ENDS

Mindy Gibbins-Klein is available for interview. For more information please contact Becky Lewis on 01603 283 503, or email press@ecademy-press.com