Increase Small Business Relationship Profitability and Cross Sells: Banking Webinar to Tell How

Jan. 25, 2010 - PRLog -- Attracting full small business relationships (business + owner + employee) can increase a bank’s relationship profitability 300% or more and increase cross sells to 15 or more products.  To help bankers capitalize on this growth strategy, small business bank training specialist Clarity Advantage will offer tips and techniques in Capturing Mixed Small Business Households, a complimentary, one-hour webinar to be held on Thursday, February 11, 2010 beginning at 12:00 ET.

During the session, Nick Miller, bank small business sales specialist and president of Clarity Advantage will:

•   Discuss the critical importance of attracting both the business and personal banking of small business owners and their families.
•   Reveal four critical elements within the control of individuals and sales teams that increase the probability that a business owner will bring both personal and business banking to a single institution.
•   Introduce an all-inclusive conversation approach that bridges consumer and small business sales conversations.

Capturing Mixed Small Business Households is intended for small business bankers, business bankers, branch small business specialists, platform financial services representatives, assistant branch managers, branch managers, and their managers.  Attendees will learn a conversation structure that they can immediately use with small business owners and they will gain three strategies for increasing identification and attraction of full mixed-household relationships.

To learn more about and register for Capturing Mixed Small Business Households, visit http://www.clarityadvantage.com/wst/2009/12/news/february....  Register now and you will receive a link to Nick Miller’s article, The Whole Enchilada: Attracting the Full Small Business Relationship, published in the November-December 2009 issue of Commercial Lending Review.  In the article, Miller shares seven tips for maximizing opportunities with small business mixed households.

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About Clarity Advantage: Small business bank training specialist Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.