Frontline Sales Effectiveness Software Boosts Bank Branch & Small Business Cross Sells 20% or More

March 1, 2010 - PRLog -- Twenty percent increases in consumer banking and small business banking cross sells within three months are possible with the use of Econiq’s software solution to support banker conversations.  In partnership with bank small business training specialist Clarity Advantage, Econiq will offer a demonstration of the software during the webinar, Accelerating Frontline Sales Effectiveness, on March 17, 2010 at 12:00 PM ET.

Each company brings unique expertise to the partnership.  Clarity Advantage improves the relationship building and conversational skills branch bankers need to foster profitable relationships.   Econiq, cited in Forrester Research’s December 2009 report, “Hot Banking Tech Companies to Watch in 2010,” improves a branch’s key metrics including cross sell rate, investment and savings referrals, referrals to other specialists, staff satisfaction, reporting cost, and process efficiency.  Together, these companies offer banks a complete solution to leverage the branch network to drive sales profitability.    

“We’re extremely pleased about partnering with Econiq and the opportunity for this technology to gain rapid adoption in the banking industry,” said Nick Miller, president of Clarity Advantage.  “Our goal has always been to help banks develop more profitable relationships, faster.  By partnering with Econiq, we can accelerate their profitability more rapidly.”

“Our software solution is designed to increase sales and cross sales of financial products and services,” said Joe Blake, senior vice president of sales and marketing for Econiq.  “Dovetailing it with Clarity Advantage’s offerings will only go further to bolster the powerful suite of solutions available to banks to increase their sales effectiveness at the branch level and across all channels.”

To learn more about and register for the webinar, Accelerating Frontline Sales Effectiveness, visit http://www.clarityadvantage.com/wst/2010/02/news/march-17....

http://www.youtube.com/watch?v=MluLVX01gYE



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About Clarity Advantage: Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. For more information, visit www.clarityadvantage.com.

About Econiq: Econiq helps financial institutions to be more effective in their frontline operations. In branches and call centers, Econiq rapidly automates, monitors, and improves frontline customer sales and service behavior, eliminates value-destroying manual or paper-based processes, and delivers a unique reporting perspective into frontline performance and behavior: quickly and without impacting mission-critical systems or staff resources. For more information, visit www.econiq.com.