New Florida Gator song goes viral. Like Hip-Hop? Love the Gators?

March 23, 2010 - PRLog -- But the Gators didn't win the championship this year?  But Tim Tebow didn't win his second Heisman Trophy?  Please!  For those who don't know the mantra of Gator alumni and Gator Fans all over the world...let's all say it together..."It's Great to Be a Florida Gator!!!"  

The truth of the matter is, over the past four years, The University of Florida Gators as a whole have made history.  Not just Gator history, NCAA history.  Two football championships, a basketball championship, and a sophomore wins the Heisman Trophy.  And lets not forget that the Heisman winner we speak of is one of the highest character individuals college football has seen in years, maybe ever.  Seminoles, let the hating commence.

That said, Fourth Quarter Music President, Bobby Davidowitz, could not allow the accomplishments of the Florida Gators to become simply a distant memory of great times past.  Enter..."GatorSwag"

http://www.youtube.com/watch?v=b7vbANTNh68



A child of the hip-hop generation, Davidowitz created the idea for an anthem that would appeal to the younger college demographic.  He appealed to the genius music of Fourth Quarter producer "J-Mac" for the beat and Fourth Quarter writer/artist, Umi, for the lyrics and performance.  Davidowitz, also Creative Director of the company, formed the concept and put paper to pen to add a few nostalgic verses from his days at Florida.

Surprisingly as the song was posted on Gator blogs an overwhelming response came from the older generation Gators.  "I received a comment from a gentleman who loved the song even though he was from the Spurrier era. I told him that was great and that I was also there when Spurrier coached. I was taken back when he said "not when he coached, when he was a player!""

As a music publishing company the focus of Fourth Quarter Entertainment is to license music to film, television, and directly to record labels.  Ironically, the name Fourth Quarter was not meant to imply that the company's business was that of sports marketing but it seems they have stumbled upon a new marketing niche.  Creating music specifically for sports teams and sports events.  Stay tuned for more sports anthems from the team at Fourth Quarter.

Note:  "GATORSWAG" RINGTONE IS AVAILABLE FOR iPHONE USERS...

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Fourth Quarter Entertainment Inc. is an Orlando based Music Publishing entity headed by Creative Director/President, Bobby Davidowitz and Music Director/CEO, Michael "GoldenFleece" Ramsey.