Massachusetts Hospital Association Partners with Boston Interactive to Launch PatientCareLink

March 24, 2010 - PRLog -- Boston, MA March 24, 2010 – Boston Interactive, a Boston web design and interactive marketing firm, in collaboration with the Massachusetts Hospital Association (MHA) and the Massachusetts Organization of Nurse Executives (MONE), announces the launch of PatientCareLink (www.PatientCareLink.org).

PatientCareLink (formerly PatientsFirst) voluntarily provides transparent information for patients, families and caregivers on staffing data and performance measures from Massachusetts’ hospitals.

MHA first partnered with Boston Interactive last year to redesign its main website highlighting the association’s communication, advocacy, and education on key healthcare issues. After a successful launch in October of 2009, MHA once again turned to Boston Interactive to take on its next project, the creation of a new website for the relaunch of PatientsFirst as it evolved into PatientCareLink. “We are thrilled to continue our relationship with MHA and launch PatientCareLink” says Jim Keller, VP of Interactive Services with Boston Interactive. “Massachusetts is home to some of the best hospitals in the world and this initiative is committed to maintaining safe, high-quality care in these facilities. It’s a very important initiative and it was essential that the new website and branding demonstrate that to both patients and caregivers.”

“Boston Interactive did a terrific job with our main site last year and again have showcased their talent and innovative touch with the launch of PatientCareLink,” said Lynn Nicholas, FACHE, President and CEO of MHA.  “The project was handled extremely well with creativity and attention to detail. MHA is very pleased with both of our new sites.”

The goals of the new website are to convey PatientCareLink’s purpose and wide array of related informational resources on safety and quality. Boston Interactive built the new website with these goals in mind, delivering a modern and clean visual design and intuitive site navigation, allowing visitors to easily learn about PatientCareLink’s mission and find the information they’re seeking. The new site also features success stories, demonstrating the positive impact the initiative has had in hospitals throughout the Commonwealth. The site now serves as the face of quality and safety for hospitals in Massachusetts.

“The purpose of the website was to communicate the initiative’s mission as clearly as possible and provide useful resources” said Chuck Murphy, Founder & CEO of Boston Interactive.  “The new website employs a sleek, modern design, an easy-to-use interface, and a scalable architecture. This will allow PatientCareLink to achieve its mission and continue to inspire Massachusetts hospitals to continue providing the highest quality care.”

About PatientCareLink– PatientCareLink, formerly PatientsFirst, is a voluntary initiative, sponsored by the Massachusetts Hospital Association and Massachusetts Organization of Nurse Executives, aimed at maintaining and improving the quality and safety of medical care in Massachusetts hospitals and providing a transparent information portal for patients and the public. PatientCareLink is committed to conveying its mission to patients and providing hospital staff with the resources to help them provide safety and quality care. For more information on PatientCareLink, visit www.PatientCareLink.org.

About Boston Interactive – Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results.  Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, food and beverage, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services.  More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Kate Holmes
617.241.7977
kholmes@bostoninteractive.com
www.bostoninteractive.com