Boston Interactive Launches New Wolf & Company Website

BOSTON - Aug. 25, 2015 - PRLog -- Boston Interactive, an online marketing agency, is excited to announce the launch of the new Wolf & Company website, www.wolfandco.com. Wolf & Company is in their second century of providing assurance, tax, risk management, and business advisory services throughout the Northeast.

Wolf & Company was already providing their clients with the guidance and resources they needed to maximize opportunities and predict obstacles. What Wolf & Company needed was a way to leverage these resources as a lead generation and customer nurturing tool. Boston Interactive helped Wolf & Company achieve this by not only redesigning their website, but implementing a full SEO and lead generation campaign to drive traffic to the optimized site and capture leads. To increase ease of use, Boston Interactive worked closely with the Wolf & Company team to simplify the website’s content. Before scaling back on content, Boston Interactive conducted an in-depth discovery phase to understand Wolf & Company’s key differentiators and competitors. Boston Interactive then conducted stakeholder interviews to validate that the findings in the discovery phase aligned with user needs.

The website redesign was enhanced with the implementation of a new SEO strategy. HubSpot, a partner of Boston Interactive, was chosen to play an integral part of Wolf & Company’s marketing execution and lead conversion activities. New, dynamic calls-to-action tied into the HubSpot software allows Wolf & Company to capture and track new leads while seamlessly delivering relevant content. The responsive website was built using the Drupal open-source platform, which will allow the Wolf & Company team to easily manage and maintain the website.

“Wolf & Company needed a better way to promote their valuable content and capture new customers,” said Boston Interactive CEO Chuck Murphy, “We are happy to have delivered a website and lead generation strategy that elevates and utilizes their marketing and content creation efforts.”

About Boston Interactive – Boston Interactive, a full-service digital marketing agency, was founded in 1999 and has successfully partnered with more than 500 clients to help them achieve measurable online success. The agency’s work has spanned from mid-sized to Fortune 500 corporations, across numerous industries including healthcare, financial services, consumer goods, technology, higher education, and non-profits. Boston Interactive websites uniquely solve complex business problems through a user-centric approach and metrics-driven visual design. The in-house team of usability experts, designers, and developers work side by side using emerging technology to execute a strategy that is tailored to each client’s specific business goals. For more information on Boston Interactive, please visit www.bostoninteractive.com.

About Wolf & Company – Wolf & Company is a leading regional certified public accounting firm providing assurance, tax, risk management and business advisory services throughout the Northeast, New York, and New Jersey.  Wolf’s areas of focus include Financial Institutions, Investment Advisors, Family Businesses, Employee Benefit Plans, Technology Companies, High Net Worth Individuals, and Public Companies. Visit www.wolfandco.com to find out more.