Samsung Wave Aff’10 Fashion Collection - “archetype” Series By Ben Wu

April 7, 2010 - PRLog -- Three special limited edition fashion pieces from the Samsung Wave AFF'10 Fashion Collection will feature the “Archetype” series by Ben Wu. Ben shares, “Each of the accessory design is an artwork set to amplify an updated-human-behaviour through interaction with the mobile phone in their everyday lives.” The edgy, progressive contemporary-styled fashion pieces titled “addict”, “fanatic” and a mini top handle-bag named “ethic” are playful architectural designs, resonating the signature archetypical design approach in his craft.

SAMSUNG WAVE AFF’10 FASHION COLLECTION
“Archetype” series by Ben Wu

A renowned staunch conceptual designer with an archetypical approach, Ben Wu indulged in human observation of mobile users‟ lifestyle and the style of the Samsung Wave smartphone to craft his designs.

“My creations are all about aesthetics and inspired by the diamond shapes found on the Samsung Wave smartphone,” Ben explains. “Each of the accessory design actually represents a certain social trend or culture of how people today have integrated the use of the mobile phone into their everyday lives.”

His collection presents an interesting amplified messaged work of art that is stylish, useful, meaningful and most of all, original.

“Fanatic”
A subtle hooded-cape design that comes with its own concealed cable management for your favourite earpieces, this is the time when your phone becomes a media player and you can space out in isolation as you drift with your playback in peaceful delight.

“Addict”
A trendy glove accessory design organically tailored to hold your phone at all times, assuming that our hands are free… you will never miss your phone nor lose it!

“Ethic”
A handy bag design that comes with a clear screen cover to showcase your phone, it also has an acoustic lower compartment that allows you to safe keep your phone. You can also choose to pick up or not pick your phone as and when deemed necessary.

About Ben Wu
benWU, an environmental designer turned fashion designer, is one of the Singapore‟s crop of avant-garde trend-setting designers. Bearing influence from his earlier architectural studies, his designs are inspired by contemporary architectural fundamentals that delve into the re-morphing of graphical structures, layers and lines; boldly inventing, redefining, and discovering new ways to interpret feminism. He sees all his collections as a chain of working processes. His design has been showcased in New York, Milan and Paris. Today, benWU focuses on couture creation, hoping to convert more of his inner thoughts of processes to help better define Singapore Fashion Scene.

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About Samsung and Singapore Fashion
Samsung continues to reinforce its commitment to Singapore‟s fashion scene through the participation in the Audi Fashion Festival 2010 as its official mobile phone brand, following its sponsorships of Singapore Fashion Festival in 2008 and Audi Fashion Festival in 2009. Through cutting-edge fusion of design and technology, Samsung continues to break new ground in mobile phone design to delight style-conscious consumers with the Samsung Wave, announced recently at the Mobile World Congress 2010.

As part of their participation at the Audi Fashion Festival, Samsung will also present the Marchesa fashion show on the 30th April 2010, featuring Korean model Song Kyunga.
This year Samsung also extends its commitment to support local designers as participating sponsor for the Blueprint initiative, a trade fair for Asian designers and a platform created to drive synergy for fashion trade in Asia held in conjunction with the fashion festival.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

For media enquiries, please contact: -

Sabrina Chia
Tel : 65 6547 8979
Email : sabrina@accesscoms.com.sg

Melodie Ng
Tel : 65 6547 8979
Email : melodie@accesscoms.com.sg

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