Book Midwife Predicts E-book Price Crash As Sales Get Set To Soar

April 21, 2010 - PRLog -- There is no doubt that when e-books were first introduced, they produced a practical and more user- friendly way of reading a book. They were space saving, light-weight and made with little materials. However they quickly developed their problems. Software clashes, uncompatibility, and rows about who owned the rights to publish the material quickly spiraled into a debate as to whether the e-book is just the latest fashion-fad which was doomed to failure.

Mindy Gibbins-Klein, Book Midwife®, author, publisher and founder of Ecademy Press believes that while the e-book has its faults, it will become the new accessory of the decade and this will force publishers to cut the pricing of e-books as they increasingly become common place on the virtual bookshelf.

“I do believe that while E-books may well be gadget of the decade, they come with a hefty price tag. Why buy an e-book for £100 when you can buy a paperback for £10? They are nothing more than a cultural phenomenon, and the users of e-books have sat back and allowed it to take hold. But the mass market won’t stand for the highly inflated prices we are currently seeing in the e-book market and so if it is to continue to grow, they’ll have to bring the costs down to a figure the market can stomach,” says Mindy Gibbins-Klein.
So will Ms Gibbins-Klein be introducing e-books at her independent publishing house Ecademy Press any time soon?

“It’s totally down to taste and preference. E-books carry the same content and are the same length as the paperback. We do offer e-books as a medium for authors at Ecademy Press but we try to discourage our authors from putting hefty price premiums on them. If you are prepared to sell your book for £14.99 then charging £69.99 for the same content but as an e-book seems ludicrous and in my opinion, damages the credibility and reputation of the author, who may be seen as simply taking advantage,” says Ms Gibbins-Klein.

ENDS
Mindy Gibbins-Klein MBA FRSA is an international speaker and thought leadership strategist. Her latest book 24 Carat BOLD: The Standard for REAL Thought Leaders (£10.99, Ecademy Press) outlines the four attributes found in true thought leaders.
Mindy is best known as founder of The Book Midwife® and co-founder and director of Ecademy Press. Her clients have successfully written and published more than 300 books and hundreds of bold and opinionated articles, positioning themselves as real thought leaders in their field. www.bookmidwife.com

She has an impressive client portfolio, including BBC Apprentice finalist Claire Young.
Mindy herself is a successful author, co-writing Amazon best seller BusinessWise, A Dance in the Desert and an ebook on self-publishing.

Mindy is a highly sought-after international keynote speaker and is a regular contributor to the business press on a variety of subjects, with an emphasis on turning business leaders into REAL thought leaders. She is currently concentrating on turning more women in REAL Thought Leaders!