South Florida Business Spotlight Radio Show Features Smart Advantage CEO Jaynie L. Smith

April 27, 2010 - PRLog -- Smart Advantage CEO Jaynie L. Smith inspires companies of all sizes to stay on top of their industry through finding their competitive advantage. On Friday, April 30th at 4:30pm, tune in to South Florida station WZAB 880AM "The Biz" to hear Ms. Smith on the South Florida Business Spotlight. She will cover what exactly a competitive advantage is and why it is so important for businesses. Find out what common mistakes companies make when identifying their competitive advantage, and how businesses can remain on top while avoiding price wars.

Through her best-selling book, "Creating Competitive Advantage", Ms. Smith offers a guideline for how companies can use competitive advantage to close deals. Even individuals can use these tools to gain an edge in job interviews and in their personal lives.

Don’t miss out on the radio interview with Jaynie L. Smith to find out how you can use competitive advantage to help your business.


About Jaynie L. Smith

Jaynie L. Smith is founder of Smart Advantage, Inc, a consultancy dedicated to the competitive advantage process.  She has been a featured guest on ABC World News This Morning, Bloomberg News, and MSNBC, discussing the Smart Advantage Process.

With more than 20 years experience with Fortune 500 companies and over 35,000 hours of CEO coaching, Jaynie has developed an easy-to-follow process for companies to understand, uncover, define, research, and edit their competitive advantages.  

Smart Advantage has refined, expanded, and licensed this process and consults with companies from Fortune 500 to mid-size and small firms.  Companies that have used the Smart Advantage process have experienced a 10 – 40% increase in their sales close rates within a 6-18 month time period. For additional information please visit http://www.smartadvantage.com.