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Follow on Google News | Samsung Celebrates Fashion In Style, Presenting Marchesa At The Audi Fashion Festival Singapore 2010Samsung celebrated in style at the Audi Fashion Festival Singapore 2010 last week, presenting the renowned New York label, Marchesa.
By: Sabrina Chia The Marchesa fashion show had a full-house attendance, with over 600 guests from the media, retail, design, fashion, and social elite communities. A paparazzi’s haven, the VIP guest list includes celebrity singers, Joi Chua and Sing Shi Xin Hui, celebrity fashion stylist Karen Ng, celebrity blogger Dawn Yang, and fashion designers Ben Wu and Desmond Yang. The event began with an engaging cocktail reception at the VIP lounge with an exclusive showcase of the Samsung Wave AFF’10 Fashion Collection, which included a special preview segment session led by Samsung Model Ambassadors. Designed by local fashion design maestros Ben Wu and Desmond Yang, the Samsung Wave AFF’10 Fashion Collection was created to complement the newly launched Samsung Wave smartphone. Excitement and buzz surrounded the showcase of Samsung’s latest innovations; “Samsung recognises the value of local talents and that explains why we have been supporting the fashion festival in Singapore for the third consecutive year.” Irene Ng, Director for Strategic Marketing, Samsung Asia says. “Fashion has grown to be a great influence in consumer lifestyle these days, and we strongly believe that our mobile collaborations with local designers are a positive indication of how technology has brought fashion to a whole new level of experience for the Singapore community.” Following the reception, the evening climaxed with the ravishing Marchesa evening gown collection at the runway, featuring Korean Supermodel, Song Kyunga. The evening continues for 100 specially selected Samsung guests with a very exclusive post-show celebration hosted by the Samsung team at the VIP lounge in the tent. All were treated to cocktails, fine champagnes and delightful canapés to party the night away. All in all, the event was a stylish celebration of a successful premiere of the Samsung Wave smartphone, the Official Mobile Phone for the fashion festival. It also commemorated Samsung’s continued involvement in the Audi Fashion Festival Singapore 2010 and reinforced the brand’s commitment to design and fashion. - Ends - About Samsung and Singapore Fashion Samsung continues to reinforce its commitment to Singapore’s fashion scene through the participation in the Audi Fashion Festival Singapore 2010 as its official mobile phone brand, following its sponsorships of Singapore Fashion Festival in 2008 and Audi Fashion Festival in 2009. Through cutting-edge fusion of design and technology, Samsung continues to break new ground in mobile phone design to delight style-conscious consumers with the Samsung Wave, announced recently at the Mobile World Congress 2010. This year Samsung also extends its commitment to support local designers as participating sponsor for the Blueprint initiative, a trade fair for Asian designers and a platform created to drive synergy for fashion trade in Asia held in conjunction with the fashion festival. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com. View pictures at: http://www.facebook.com/ For media enquiries, please contact: - Sabrina Chia Access Communications Tel: 6547 8979 Email: sabrina@accesscoms.com.sg # # # A one-stop integrated communications solutions house based in Singapore. Our services can be broadly broken down into: - Strategic Communications (PR and Marketing) - Total Event Management - Full In-house Audio-Visual Support End
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