Eisen Lists Top Warning Signs Indicating a Company Might Need Marketing Help

May 14, 2010 - PRLog -- Cincinnati, OH—— The eternal debate between agency and in-house marketing continues with another testament towards the practicality and overall value of a marketing firm in The Eisen Agency’s new white paper, “Why Hire an Outside Marketing Firm.” In his new white paper, Eisen Agency president Rodger Roeser identifies the top signs that a company might need some extra marketing power – and why an outside firm is typically a more affordable option.

Roeser challenges the companies and corporate PR executives to reflect upon their workload, lead generation, brand recognition and other factors that could benefit from some outside perspective. The paper also offers a side-by-side comparison of the fiscal advantages of hiring a firm.

“Oftentimes companies don’t realize that outside marketing firms are a terrific supplement to their internal staff,” Roeser said. “Agencies are nimble enough to ramp up for a big campaign and scale back afterwards without costly changes in overhead.”
He added that “In addition, agencies come stocked with a full arsenal of tools that wouldn’t otherwise be at your disposal.”
“Why Hire an Outside Marketing Firm” is available for download at: http://www.theeisenagency.com/whitepaper .



About The Eisen Agency

The Eisen Agency is the largest investors and public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning investor and public relations firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, The Eisen Agency has a proud record of community relations including its Operation Outreach Program and The Eisen Agency Scholarship Fund. More information can be accessed at www.TheEisenAgency.com.

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EMG is a fully integrated public relations and marketing firm, providing strategic communications and marketing counsel, implementation and brand development. More information available at www.BestClevelandPR.com or by calling 859.291.4302.