Blog Celebrates One Million Preppy Readers & Growing

May 26, 2010 - PRLog -- Okemos, MI  – The Preppy Princess™,  a fast-growing online retailer, today announced that more than one million readers have visited the company’s blogsite  since its launch two years ago.  The blog, http://thepreppyprincess.wordpress.com, is a key part of the company’s social networking strategy.

“This is an exciting mile marker”, says Susan E. Kelley, The Preppy Princess president, “We are resonating with people who celebrate the preppy lifestyle.  The blog’s readers find an informative and entertaining combination of fashion news, views of current events and humor.  The relationships that are being created are a great bonus.”

The blog is published daily and the highest traffic is seen on days when large events occur.  Readership spikes on the opening ceremonies of the Olympics, tennis Grand Slam tournaments and major red carpet events.  Kelley says that input from readers will often inspire blog topics.  

“Our readers are engaged in the conversation,” adds Kelley.  “They know their opinions are welcomed.  We hear what our readers have to say and that willingness to listen is respected by our online friends.  The blog also gives us a platform for introducing new products or special events at The Preppy Princess™.”

Many readers of The Preppy Princess blog also follow The Princess on Twitter (http://twitter.com/PreppyPrincess) and Facebook (search: PreppyPrincess.com). The three social networks require hours of attention each day but the results are clear to Kelley.

“We can directly tie sales to social networking,” says Kelley.  “There’s no great secret; a message that people hear and connect with plus the willingness to keep the conversation going are the keys to growth.  I get to spend time each day with friends around the world.”

About The Preppy Princess, LLC
The Preppy Princess™ (http://www.PreppyPrincess.com) is an online boutique carrying personal and home accessories, including paper products in classic motifs from Lilly Pulitzer and Whitney English. The Company’s exclusive designs in seersucker, custom-made madras and grosgrain ribbon are setting new standards in preppy style.
PreppyPrincess.com and ThePreppyPrincess blogsite are wholly owned trademarked properties of The Preppy Princess, LLC, a Michigan-based private corporation. To learn more visit www.PreppyPrincess.com or call 877-353-7737.  



Media Contact
Kevin VanderKolk
877-353-7737  kvanderkolk@PreppyPrincess.com

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Our online shop features the finest gifts from Lilly Pulitzer, Whitney English, Boatman Geller and more Preppy lines. Find great personalized stationery, eco-friendly totes, customized belts and gifts for Preps of all ages at PreppyPrincess.com.