Royal Fashion Watch Heats Up During Tour - New Blog Captures Kate Fans

July 8, 2011 - PRLog -- (Okemos, MI) - Every time Catherine, Duchess of Cambridge,  is seen in public there is intense focus on what she is wearing.  Now a Michigan blogger is recognized as the”go-to” source for information on what the Duchess wears.
   Susan Kelley, founder of www.WhatKateWore.com, is relying on her eye for fashion to alert her readers on the latest designer details from the Duchess.  During the current North American tour by the Royals Kelley has been interviewed by MSNBC, CBC, CTV, The Canadian Press and other broadcast, internet and print outlets.  
   “Interest is so high because the fashions Kate will wear translate into soaring sales for the designer”, says Kelley.  “Millions of women want to be copy-Kates. There are many examples of her wearing a certain designer and the rush to buy the same item crashes the websites of big companies.  At that point it goes beyond a fashion story to become a business and financial story.”
   Kelley launched the blog WhatKateWore.com in March 2011.  The site’s growth is skyrocketing with readers from around the world contributing their fashion expertise.  It’s that sense of community that Kelley believes is the key to continued success.
   “Our readers are very informed and passionate about Kate’s style statements,” adds Kelley.  “They are supportive of each other’s efforts and and help find affordable alternatives.  Kate fans are not interested in the celebrity gossip culture.  They prefer to focus on a more positive online environment.”
   Kelley believes the explosive growth in WhatKateWore.com is directly tied to Kate’s popularity and her reach across age and economic groups.  
   “Kate’s fashion choices are very much grounded and accessible to purchase,” says Kelley.  “I think Kate is very comfortable with her fashion sense. While she occasionally has used personal shoppers she does not have an official clothing stylist. That seems to resonate with our WhatKateWore.com contributors.”
   WhatKateWore.com is owned by The Preppy Princess, LLC, a Michigan-based boutique online retailer.  Susan Kelley launched The Preppy Princess and www.PreppyPrincess.com in 2006 and is currently the President.

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WhatKateWore.com is a subsidiary of The Preppy Princess. Our online shop features the finest gifts from Lilly Pulitzer, Whitney English, Boatman Geller and more Preppy lines. Find great personalized stationery, eco-friendly totes, customized belts and gifts for Preps of all ages at PreppyPrincess.com.