Arizona Key Magazine Owners Launch New Multi-media Web Site Under New Company Name: KEY 360 Media

June 10, 2010 - PRLog -- When it comes to marketing Arizona’s popular tourist destinations and local hangouts, Arizona KEY Magazine, published by KEY 360 Media, is banking on technology to attract tourists and locals alike to state-wide events, hotels, and restaurants, and Arizona’s most memorable experiences. Now in its 41st year, Arizona KEY has launched their Arizona Travel Guide into a new multi-media Web site that fully integrates interactive and social media vehicles to help promote both Arizona’s most popular tourist destinations and the State’s best-known secrets. The new Web site, http://ArizonaKEY.com, launched today.

“We actually introduced our KEY 360 Rich Media services in 2007 to help our clients reach their target audiences before they arrived on their visit to Arizona, via high definition videos and virtual tours,” said Brian Malthaner, KEY 360 Media marketing and public relations director. “When we took a step back and took full inventory of all of our capabilities, it was obvious that we needed to update our company name to reflect that we are a full service media company.”

KEY 360 Media delivers key destination information to advertisers’ target markets and customers via its new online and easy-to-navigate Arizona Travel Guide Web site, its publications, Arizona KEY Magazine and Visitor’s Guide to Cactus League Spring Training, concierge connections; video e-mail marketing; podcasts; trade shows and FAM trips.

“We are committed to providing valuable tourism information to visitors before they arrive and once they are here. We also form a bridge between our valued advertisers and the concierge and travel professionals who make recommendations to visitors and residents every day,” Malthaner said.

Malthaner and Tom Ruberto, Arizona KEY Magazine publisher said they knew years ago that Arizona KEY would be driving reach through innovation and adjust its business model to incorporate interactive and social media vehicles online, and for mobile devices.  The launch of the firm’s new state-of-the-art Arizona travel guide is a major step forward in delivering the cutting-edge media developed to convey its clients’ key promotional information.

“Approximately 66 percent of tourists research destinations online before making their travel plans,” he said. “Our 360 Rich Media service has been very successful as it provides a virtual experience including overviews, high definition video tours, 360 virtual tours, digital slide shows, audio tour podcasts, mapping, mobile devices, and more to showcase our advertisers to our readers.”

In addition, KEY 360 Media via Arizona KEY is capitalizing on the explosion in social media by sending out tweets via Twitter, (twitter.com/arizonakey and twitter.com/tomruberto), and posts on Facebook, Flickr, and YouTube to communicate Arizona’s most memorable experiences.

“Visitors and locals also look to social media to obtain first-hand recommendations which fit their specific plans,” said Ruberto.  “In addition to the fantastic traffic we are able to generate through the Arizona travel guide e-zines that we developed on Facebook, Flickr & YouTube, we generate thousands of additional downloads of our digital editions through Twitter, where our statewide travel guide is picked up for PC, Mac and Kindle e-Reader.”

For information, visit http://www.ArizonaKEY.com or call 877.KEY.2GRO or 877.539.2476

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