Social Media's Best Practitioners gather for Integrating Social Media Conference at Kennesaw State

July 8, 2010 - PRLog -- In two days of focused learning, designed for marketing and PR professionals, small business and nonprofits, attendees will learn firsthand workable, real-world methods (as well as lessons learned) from social media experts including:
-The Brand Builder’s Olivier Blanchard
-  WholeFoods’ Marla Erwin,
- HubSpot’s Mike Volpe
- Kellye Crane of Crane Communications
- Kristin Parrish of Oglivy

On Friday, October 22, participants will take part in an interactive four hour intensive social media boot camp. The advanced level is taught by Olivier Blanchard of The Brand Builder and the beginner level is taught by Marla Erwin of Whole Foods.

On Saturday, opening the day will be a keynote by Shiv Singh, of Pepsi Co., recognized Media Maven by Ad Age and author of the recently-released book, Social Media Marketing for Dummies. Followed by a packed day of round tables and workshops.  All attendees will receive a copy of Shiv’s  book.
10 reasons to register now for Integrating Social Media and become a social media expert.  Learn to:  
•   Avoid social media’s most dangerous potential legal pitfall.
•   Use tools and services to advance your organization’s marketing and PR goals.
•   Get a Return on Investment vs. Return on Influence.
•   Optimize ALL of your marketing and public relations collateral for SEO and social media.
•   Beware of the most important Twitter Do’s + Don’ts for brands and businesses.
•   Measure your objectives effectiveness so they can be integrated into your larger PR plan.
•   Make your website your most important marketing asset it can be.
•   Find bloggers and other online influencers and get them talking about YOUR brand.
•   Track and measure Social Media ROI – without breaking the bank.
•   Get your entire organization on board with your Social Media outreach — and manage their interactions.
•   Monitor and listen to your customers’ social media channels and then take the next step and engage them.
For more information on Integrating Social Media Conference.
visit http:/;/www.csjconferences.org/integrating

contact Carole Arnold at (770)423-6924 or carnol27@kennesaw.edu.