Social Media Expert talks about how Social Media can be a path to job opportunities

Aug. 23, 2010 - PRLog -- Leonard Witt, Executive Director of the Center for Sustainable Journalism at Kennesaw State University offered some tips on using social media in job search during a recent interview with the Atlanta Journal-Constitution. “Mastering social media channels can lead to an expanded universe of jobs”, says Leonard Witt.

“If you’re looking for a job in a village of 30 people, your chances are slim,” he said. “Your chances are better in a village of 300 people, and many times better in a village of three million people.” That’s the advantage of using social media sites like LinkedIn, Facebook and Twitter to boost your job search.

“Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage”, according to Leonard Witt, who also holds the Robert D. Fowler Distinguished Chair in Communication.

“You greatly expand your universe, and with it your contacts, knowledge and employment possibilities,” he said. With more companies and organizations incorporating social media practices into their operations, you may need social media skills to land — and keep — a job.

“CareerBuilder named social media as one of its top ten hiring trends in 2010, noting that one in five employers plan to add social media responsibilities to a current employee,” said Witt. “Eight percent plan to hire someone new to focus or partially focus on social media.”

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An initiative of the Center for Sustainable Journalism at Kennesaw State University, CSJ Conferences is committed to educating professionals from the spectrum of public relations, marketing, communications and the executive ranks on social media, digital media and traditional media CSJConferences devises innovative and effective means to reach potential customers and explore applications for the digital future. The traditional means of reaching consumers and sustaining publications through a majority of advertising dollars is over and not coming back. The need to understand and utilize social media is at an all time high and will continue to climb.