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Follow on Google News | Aarkstore Enterprise--The Gay and Lesbian Market in the U.S., 6th EditionAarkstore announce a new report "The Gay and Lesbian Market in the U.S., 6th Edition," through its vast collection of market reserach report.
Table of Contents : Chapter 1 Executive Summary Introduction Background Overview of Report Scope and Methodology Scope of the Market Overview of Data Sources Market Trends and Opportunities Recognition of Relationships Central Trend in American Society and in Gay and Lesbian Market Expansion of Same-Sex Marriage Laws Creates Multiple Marketing Opportunities Gay and Lesbian Families Represent Major Market Segment Gay and Lesbian Consumer Optimism Generates Opportunities for Marketers Gay and Lesbian Consumers Require Focused Marketing Approaches Gay and Lesbian Travelers Continue to Offer Significant Opportunities Social and Political Trends Affecting the Gay and Lesbian Market Gallup Finds Dramatic Shift in Men’s Views of Gay Men and Lesbians New Surveys Continue Long-Term Trend of Increasing Acceptance “Tipping Point” May Have Been Reached Gains Accelerate Vast Majority of Heterosexual Americans View Coming Out with Equanimity Large Majority of Americans Support Allowing Openly Gay Men and Women to Serve in Military Coverage of Marriage Equality and Other Relationship Recognition Laws Continues to Expand Support for Gay Marriage Continues to Increase Research Demonstrates Economic Benefits of Marriage Equality Vast Majority of Heterosexual Adults Accepting of Gays and Lesbians on the Job Size and Growth of the Market Gay and Lesbian Population Exceeds 15 Million Buying Power Used to Measure Size of Market Post-Recession Economic Projections Analyzed 2010 Gay and Lesbian Buying Power Totals $743 Billion Demographic Profile of the Gay & Lesbian Population Demographic Characteristics of Gay Men and Lesbians Highlighted Census Data on Gay and Lesbian Partnerships Offer Key Demographic Insights Where Gay Men and Lesbians Live Methodology Explained California and New York Have Largest Gay and Lesbian Populations New York Metro Area Leads in Gay and Lesbian Population Gay Couples More Likely to Live in Large Metropolitan Areas Gender of Same-Sex Couples Varies Widely across Regions Smaller States Attract Lesbian Couples Male Same-Sex Couples More Likely to Live in Central Cities Industry Highlights Gay Men and Lesbians Find Less Comfortable Environment at Financial Services Providers Gay and Lesbian Consumers More Likely to Turn to the Internet for Financial Information Gay Men and Lesbians less Likely to Own Investments Lower Prices Cause Gay and Lesbian Consumers to Switch Auto Insurers Online Auto Insurance Purchase More Popular Gay and Lesbian Consumers Highly Likely to Have Health Insurance Gay and Lesbian Consumer Base Includes Core of Dedicated Travelers Gay and Lesbian Consumers Plan to Travel More, Spend Less Gays and the Media Economic Downturn and Media Revolution Hit Gay Press Both New and Traditional Gay Media Remain Vibrant Advertising in Gay Media Remains Healthy Media Consolidation Continues Gay Men and Lesbians Tied to the Internet Blog Readership Accelerates among Gay Men and Lesbians News Blogs Most Popular with Gay and Lesbian Readers Social Networking Sites Important to Gay Men and Lesbians Marketing to Gay and Lesbian Consumers Providing Equal Workplace Benefits Important to Gay and Lesbian Consumer Decisions Data Show Marketing Directly to Gays and Lesbians Pays Off Companies Pay Price for Harmful Actions Brand Loyalty Swayed by Perception of Gay-Friendliness Gay-Themed Print Ads Deemed More Effective LGBT Microsites Offer Effective Outreach Tool Gay and Lesbian Consumers More Positive toward Ads on Blogs, Less Drawn to Advertising on Social Networking Sites Wide Range of Companies Advertise to Gay and Lesbian Consumers For more information please visit : http://www.aarkstore.com/ Aarkstore Enterprise Tel : +912227453309 Mobile No: +919272852585 Email : contact@aarkstore.com Website : http://www.aarkstore.com Blog: http://blogs.aarkstore.com/ Follow us on twitter: http://twitter.com/ # # # Aarkstore Enterprise specializes in providing business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. End
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