Aarkstore Enterprise-Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition

July 16, 2010 - PRLog -- Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition

Table of Contents :  

Chapter 1: Executive Summary
Introduction
Scope of Report: Pet Food and Pet Care
Report Methodology
Market Trends
U.S. Retail Sales, 2005-2014
Table 1-1: U.S. Retail Sales of Natural Pet Products, 2005-2014 (in millions of dollars)
Pet Food vs. Pet Care
Organic Pet Food Sales
Litter Dominates Pet Care Classification
Mass-Market Sales Trends
Natural Supermarket Sales Trends
Market Share by Retail Channel
Figure 1-1: Share of U.S. Retail Sales of Natural Pet Products by Distribution Channel: 2005 vs. 2009 (percent)
Competitive Trends
Natural Pet Market Tracking Human Path
Procter & Gamble Plus Natura
New Brands and Line Extensions
Raw Pet Food Market Leaders
Freshpet and Tyson Join Forces in Refrigerated Pet Food
Natural Product Leaders in the Pet Specialty Channel
Dog Food
Cat Food
Cat Litter
Natural Product Leaders in Tracked Mass-Market Channels
Dog Food
Cat Food
Cat Litter
Dog/Cat Needs
Top Ten Brands in the Natural Supermarket Channel
New Product Trends
“Natural” Leads New Product Surge
“Natural-Related” Claims
“Green” Claims
Consumer Trends
Purchasing Patterns for Natural/Organic Dog Products
Purchasing Patterns for Natural/Organic Cat Products
Independent Pet Stores Are Highest-Indexing Channel for Natural Product Purchasers
Figure 1-2: Retail Channel Indexes: Purchasers of Natural/Organic Pet Products, July 2009-March 2010 (U.S. pet-owning households)
Availability and Affordability as Impediment to Natural Product Purchasing

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