Atlantic Power Corp. Partners with Boston Interactive to Launch New Website

Aug. 2, 2010 - PRLog -- Boston, MA – Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the new Atlantic Power Corporation (NYSE- AT; TSX: ATP) website (www.atlanticpower.com).  Atlantic Power is a leading, independent power producer, which owns a diversified and growing fleet of power generating and transmission projects in major markets in the US. Atlantic had its IPO on the TSX in late 2004, and as of July 23, 2010, it also listed on the New York Stock Exchange under the ticker AT.

Atlantic Power is an experienced owner of contracted independent power facilities and sells electricity to utilities under long-term power purchase agreements designed to pass through fuel cost fluctuations.  Atlantic partnered with Boston Interactive to redesign its website to reflect its growing stature in the power industry and broadening investor base.  “As a growing public energy company, it’s imperative that Atlantic Power’s website demonstrate the strength of its operating projects to customers and investors, in addition to providing important financial and governance information,” says Jim Keller, Vice President of Interactive Services at Boston Interactive.

Atlantic Power wanted to create a feature-rich web experience for its investors, showcasing its industry-leading and innovative energy projects in a visual and compelling manner.  To achieve this goal, Boston Interactive’s team utilized user-centric web design techniques to create website structure that is clear and intuitive with a complete focus on the end-user’s specific needs.  Atlantic’s new website features streamlined navigation to assist visitors in finding pertinent information in addition to an enhanced Investor Relations section.  

“Atlantic Power’s web traffic is sure to increase now that it’s being traded on the New York Stock Exchange,” says Chuck Murphy, Founder and CEO of Boston Interactive.  “So it’s essential that when potential investors, analysts and customers visit the site, that they be able to easily find relevant and well-organized information.  We’re thrilled with the outcome of the new site and we trust that it will further propel Atlantic’s business.”

“We are delighted with the work that Boston Interactive did to transform our website so that it better supports our existing stakeholders and facilitates positive impressions by new customers and investors,” said Barry Welch, President and CEO of Atlantic Power.  “They quickly understood our business and the goals for this project and kept us on our challenging schedule to coincide its launch with our NYSE listing,” he added.

About Atlantic Power Corporation – Founded in 2004, Atlantic Power Corporation (NYSE- AT; TSX: ATP) is an independent power producer that owns a diversified fleet of power generation and transmission projects located in the United States.  Atlantic Power sells electricity to utilities, typically under long-term power purchase agreements designed to pass through fuel cost fluctuations.  Atlantic Power partners with other experienced firms who operate and maintain its power projects. Its objectives are to provide investors with steady, sustainable dividends and grow the value of the Company by enhancing the operations of its facilities, optimizing the projects' contracts and making accretive acquisitions in power generating, transmission, and other energy-related facilities.  More information about Atlantic Power Corporation can be found at www.atlanticpower.com.

About Boston Interactive – Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.  Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations.  Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal’s Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts.  More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:
Boston Interactive
Kate Holmes
617.241.7977
www.bostoninteractive.com

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.