Abrakadoodle and My Gym Enterprises to Co-Brand in China

Aug. 2, 2010 - PRLog -- Reston, VA, August 2, 2010 –Abrakadoodle Remarkable Art Education and My Gym Enterprises have recently entered into a co-branding agreement for the expansion of the Abrakadoodle brand in the Peoples Republic of China and Macau.  GEAP, the Chinese expansion organization, will develop both My Gym and Abrakadoodle simultaneously by developing separate, combined and adjacent educational centers.

Abrakadoodle President Rosemarie Hartnett comments, “We see this as a great opportunity to partner with a non-competing quality children’s education concept. China, with its burgeoning middle class, provides a growing marketplace for strong educational programs for children.”  

My Gym COO, Michael Chalovich comments, “We have been very pleased with the reception of My Gym in China by GEAP.  We have supported their acquisition of the Abrakadoodle brand and feel that it will allow GEAP to meet parent demands for additional quality educational experiences by offering both programs.”

GEAP began developing the My Gym brand in China in July 2008.  They presently have eight My Gym locations and expect another twelve to open within the next year.   GEAP expects rapid growth of the Abrakadoodle brand, as well, by utilizing new and existing space or adding studio space to present and future My Gym locations.

Alice Wang of GEAP states, “We are very excited to add the Abrakadoodle brand to our company’s offerings. Chinese parents are keenly interested in providing the very best programs for their children.  We believe that the Abrakadoodle program is a wonderful complement to our My Gym operations.”  
About Abrakadoodle (www.abrakadoodle.com)
Abrakadoodle was co-founded in 2002 by award-winning educator/franchise developer Mary Rogers, CFE, MA.Ed, and children’s services franchising expert Rosemarie Hartnett, CFE. Abrakadoodle is the most comprehensive creativity and art education company of its kind, offering highly regarded art classes, camps, parties and events for children ages 20 months to 12 years old. Abrakadoodle’s programs inspire children’s imaginations by immersing them in such art forms as painting, sculpting, mosaics, collage, digital photography, paper and fabric art, stamping, sketching, anime, studio art, foil embossing, and more.  Abrakadoodle has received seven First Place Awards from Nickelodeon’s Parents’ Picks Awards for “Best Art Class to inspire your child’s inner Picasso.”  Additionally, Abrakadoodle recently received seven additional 2010 Parents’ Picks nominations for “Best Kids Party Entertainer” and “Best Kids Party Place.”

About My Gym Enterprises (www.mygym.com)
Established in 1983, My Gym Children’s Fitness Center is the #1-ranking exercise destination for children with 200 locations worldwide. For more than two decades, My Gym has combined innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children - ages 6 weeks to 13 years - by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym’s award winning, structured, noncompetitive and age-appropriate classes enhance children’s overall physical development through games, music, exercise, sports, gymnastics, puppets, special rides and fun! The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility and social skills. Mymo’s Adventures earned the 2006 iParenting Award for Outstanding Children’s DVD.  The My Gym television show, My Gym At Home airs on BabyFirstTV, a 24/7 commercial-free channel focusing on children’s development.

Abrakadoodle, the Abrakadoodle logo and My Gym are registered trademarks. Copyright © 2010 Abrakadoodle, Inc. All rights reserved.

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Abrakadoodle is an internationally recognized company that provides a wide array of creative art classes, camps and birthday parties for children ages 20 months to 12 years old at schools and community sites.