Insight launches new branded email package with 30-day free trial

Aug. 31, 2010 - PRLog -- Bracknell, UK, August 31, 2010: Insight Group, the Bracknell marketing and public relations agency, has been appointed as the UK reseller for branded email manufacturer, Rocketseed.  Insight has introduced a branded email package, which includes advert design, aimed at small to medium sized businesses who want to incorporate sales messages and banner advertising in their everyday emails sent out to their contacts.  As part of the launch, Insight is also offering a 30-day free trial of the branded email package, so that companies can try-before-they-buy.

Branded email is a new marketing concept.  Instead of having to buy an email marketing package which blasts people with e-mailshots, you use your ordinary email, such as Microsoft Outlook or GoogleMail, and a marketing advertising banner is automatically inserted at the top or side of each email sent out to customers, prospects, suppliers and other business contacts.  Every person in the company can have this set up for them and the user doesn’t need to do anything as it is all set up at the email server by Insight.

Businesses using this ensure that all company contacts hear about all the products and services on offer; every person in the company can become a marketer and sales person; special promotions can be communicated immediately; clickthrough rates are up to seven times higher than with regular email marketing mailshots; and the sender is alerted when a recipient clicks on a banner and so can follow up interested contacts in a sales process.

Insight’s first client for branded email, VR Property Group, has been amazed at the instant response. VR Property offers a broad overseas property portfolio and is receiving many more enquiries from clients who are now being made aware of all the different properties the company offers.

Clients can choose to design and manage the advertising banners themselves, or Insight also offers a design and management service.  The package starts at £500 for a company of between one and fifty users, plus a license fee of £5 per user, per month.

For more information and to register for the free trial, visit:  www.insightgroup.co.uk/services/branded-email/

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About Insight
Based in Bracknell, Berks, founded in 1988 as a provider of high-tech press and public relations services. It has expanded its reach to provide business-to-business PR across different sectors and internet and email marketing services.