Florida Fly Fishing Magazine Celebrates 100,000 Hit Goal

Aug. 31, 2010 - PRLog -- In its new format since April, 2010, Florida Fly Fishing Magazine has already exceeded its monthly goal of 100,000 hits.

"Our readership has more than doubled since April when we went online with our new format." said Florida Fly Fishing Magazine publisher Edward Maurer. "We had high expectations in a market that includes very popular publications owned by large publishing corporations. We're happy to see we are making inroads."

Florida Fly Fishing Magazine is an Internet publication, part of the wave of modern publishing that's rapidly overtaking the paper-based, periodical market. As such, Florida Fly Fishing Magazine is "immediately global," a term coined by Maurer to describe the rapidity of an Internet publication's impact and influence. "As soon as we post (publish) an article or advertisement, it is available to our readers regardless of where they are," said Maurer from his Dunedin, Florida offices, "and that immediacy means our readers have the most current information they have come to expect from Florida Fly Fishing Magazine. Because of our immediately global format, we have the longest and fastest reach of any publication dealing specifically with Florida fly fishing and the businesses it supports."

With a 20 percent increase in readership over the previous month, Florida Fly Fishing Magazine is the fastest growing publication in its topic. Businesses are highly encouraged to contact Maurer or his staff to take advantage of this phenomenal growth. Please visit http://flaflyfish.com/ for more information.

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Florida Fly Fishing Magazine is a review of online freshwater and saltwater articles and features, mixed with our own, about Florida fly fishing. Following the adage, "Fish where the fish are," this is where readers find the best articles in one, convenient place. Florida Fly Fishing Magazine features only fly fishing in the Sunshine State. We cover everything from bass to tarpon fishing, tackle to techniques, flies to skiffs and more. As we say: “Only Florida - Only Fly Fishing!”