S2 Financial Marketing Names Industry Veteran Jody Mack, Associate Director, Investment Management

Sept. 9, 2010 - PRLog -- s2 FINANCIAL MARKETING NAMES INDUSTRY VETERAN
JODY MACK, ASSOCIATE DIRECTOR OF INVESTMENT MANAGEMENT

CHICAGO, Sept. 9, 2010 — s2 Financial Marketing, one of the nation’s leading providers of marketing and communications solutions to the financial services industry, today announced that it has named Jody Mack as Associate Director, Investment Management.  

Mack brings more than 25-years of financial marketing experience to her role at s2 Financial Marketing where she will assist clients in the development and implementation of integrated marketing communications plans designed to support their business goals in the evolving financial arena.  

“In an era of growing financial industry regulations and strong consumer scrutiny, Jody’s diverse, internal and customer-facing experience is key for our clients as they aim to engage their existing customer base while generating new opportunities,” said Patrick Sheehy, principal at s2 Financial Marketing.  “We are very pleased to have her on board as her track record of successful brand development, internal training and strategic planning will be of immediate value to our growing national financial services client base.”

Mack began her career with the Allstate Insurance Company, where in more than 20 years of service she managed 17 initiatives across Allstate’s Property Casualty and Financial Services portfolio, including integrated marketing communications, strategic alliance building, brand strategy and corporate identity, sales promotion and advertising.  During her time at Allstate, Mack developed and led a number of sales and new customer initiatives that resulted in dramatically increased customer acquisition and retention.  In addition, she was responsible for leading the team that redesigned and re-launched the Good Hands™ logo that included the re-design of more than 5,000 internal and external communications vehicles.  

Throughout her career, Mack has been honored with several distinguished awards including the Allstate Chairman’s Hero and the Above and Beyond Leadership Awards.  She has also received the Mercury Grand award for public relations and the Galaxy Silver award for marketing.  She also served as media judge, speaker and contributor for the Journal of Financial Advertising and Marketing, and as a committee member of the Integrated Marketing Communications Leadership Council of the Association of National Advertisers.  

Steve Schmieder, CEO of s2 Financial Marketing added: “Jody is a tremendous hire whose talents and accomplishments have been lauded throughout the industry.  We’re fortunate to have her on our team and are confident that our clients will be well served by her counsel.”

Mack holds a BFA and BBA from Southern Methodist University and earned her MBA from the Keller Graduate School of Business.  She currently resides in the greater Chicago area with her husband John and their two children Tanner and Scout.

About s2 Financial Marketing
s2 Financial Marketing is a leading provider of integrated marketing and public relations solutions for the financial industry.  Founded in 1976, and located in the heart of downtown Chicago, s2 serves clients ranging from national financial institutions, premiere investment management firms, community banks and leading mutual fund families.  

MEDIA CONTACT
Patrick Kane, Director of Public Relations
P: 616-957-2000
E: pkane@movingthedecimalpoint.com

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s2 Financial Marketing is a leading provider of integrated marketing solutions for the financial industry, serving clients ranging from national financial institutions, premiere investment management firms, banks and leading mutual fund families.