Adrenalin teams with legendary Arapahoe Basin for 2010-2011 marketing campaign

Sept. 14, 2010 - PRLog -- DENVER – Like a perfect set of boots and bindings, world-famous Colorado ski area Arapahoe Basin will click with Adrenalin, The Brand Expansion Team™, for a marketing and branding campaign for the 2010-2011 season designed to promote three key characteristics that elevate A-Basin to true legendary status in the skiing world: A-Basin’s history, location and “vibe.” The campaign will feature a series of “message direct” icons in national and local advertising, highlighting the main point of the individual ads while collectively building the A-Basin brand.

As one of the world’s great ski areas since 1946, A-Basin has a long, rich history as a premier skier destination. Also, thanks to its unparalleled elevation that makes its terrain park the highest in North America, A-Basin is renowned for its long ski seasons. To top it all off, A-Basin carries a distinct “locals favorite” flavor that makes any visitor experience something out of the ordinary. Consistently incorporating those three major assets was the goal of Adrenalin in designing the new iconic symbols that can be interchanged depending on what a certain message is trying to convey.

To view the new symbols, visit http://www.goadrenalin.com/press/pr_10_0901.html

A-Basin will feature the new symbols in TV, print and online messaging that will be intended to drive consumers in different markets all across the country to purchase lift tickets and ski and snowboard packages in the retail market.

Adrenalin and Arapahoe Basin began their business relationship three years ago when Arapahoe Basin opened Montezuma Bowl, and have steadily grown their relationship to the point where Adrenalin now plays a major role in marketing the 64-year-old Colorado gem.

“Our job is really to reinforce and make sure skiers know that Arapahoe Basin is an absolute world-class ski experience,” said Adrenalin Principal & Creative Director, Dan Price. “We will work to create consistent messaging that reminds skiers of how easy it is to take advantage of the awesome opportunities to ski and snowboard at A-Basin.”

“Adrenalin and Arapahoe Basin continue to be a good fit as we venture into our new branding campaign.  Adrenalin has always seen our vision clearly and their creative reflects that clear vision,” said Leigh Hierholzer, Director of Marketing for Arapahoe Basin Ski Area.

About Adrenalin, Inc., The Brand Expansion Team™
Adrenalin, Inc., founded in 1997, is a full-service Brand Expansion agency, specializing in the sports and recreation industries. Adrenalin’s experience from successfully and innovatively working with, major league properties across the nation has been key to the Denver agency becoming a leader in sports-specific branding. This branding experience, combined with a deliberate, straightforward and creative approach, enables Adrenalin to produce results that increase revenues.

For more information about Adrenalin, visit www.GoAdrenalin.com.