Internet Sales Experts Unite to Speak at 9th Digital Dealer Conference

Sept. 22, 2010 - PRLog -- Three of the top Internet Sales experts in the automotive industry will join forces during the 9th Digital Dealer Conference in Las Vegas to train car dealers on the best ways to improve their online efforts.  The Digital Dealer Conference and Exposition, now in its 9th run, is the leading conference for automotive internet marketers in the industry.  

Industry trainers Joe Webb and Bill Playford along with Angela Martin, will deliver a rousing, run session titled "Creation vs. Evolution:  The Two Ways eDealerships Come into Existence".  The entire, information-packed session will be delivered in a debate format with two opposing views.  Joe Webb and Bill Playford will act as the debaters while Angela Martin will be the moderator.  Automotive dealerships in attendance will hear best practices regarding hiring, process, internet department structure, email templates, SEO, SEM, live chat, technology, metrics, pay plans, and social media.

Auto industry expert and NADA 20 group speaker Joe Webb is a top-rated Digital Dealer Conference speaker.  He is the President and Founder of DealerKnows Consulting, an Internet Sales Training and Digital Marketing Consulting firm based out of Chicago IL.  Joe Webb is known for his use of comedy in sessions and his passionate delivery during his education presentations are always a big draw at the conference.  Joe Webb has been writing for the Digital Dealer Magazine since its inception and this will be his 7th seminar at the Digital Dealer Conferences.

Bill Playford is the Vice-President of Dealer Knows Consulting and specializes in assisting dealers with the advancement of their online efforts through on-site and virtual consulting. Bill brings a unique mix of dot com imagination, MBA strategy, and dealer practicality to his trainings. Before joining the DealerKnows team to focus on their Virtual Dealer Training program, he recently served as Director of Retail Operations for Trilogy’s SmartLeads program after working several years at one of the first true Internet dealers.  Bill continues to be a long-time ecommerce evangelist for dealerships and seeks to help bridge the gap between technology and dealer culture.  This will be Bill Playford's first speaking presentation at the Digital Dealer Conferences.

Angela Martin is the Internet director for Feldmann Imports in Bloomington, Minnesota. For  10 years, Angela has been successful using the best online technology to move Nissan and Mercedes-Benz units into the market.  Martin is constantly experimenting with new technology and making sure her Internet department stays ahead of the competition. Her department’s online sales now account for over 30 percent of the dealership’s business; and that number is consistently growing. Her team closes in on 100 units sold from the four-person department she manages and she attributes their success to the digital advertising efforts of Feldmann Imports and Feldmann Nissan.

The threesome turned some heads with their out-of-the-box promotional videos for the conference and they believe one has a viral video appeal.  To view the fun promotional videos for their conference session, visit here -
http://www.youtube.com/watch?v=J7yqD9SuXOc



http://www.youtube.com/watch?v=DtrfsOcgsNQ

The 9th Digital Dealer Conference and Exposition will take place October 12-14th at the Mirage Casino and Hotel in Las Vegas Nevada.  Registration for this event can be found at http://digitaldealerconference.com

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DealerKnows Consulting, founded by Automotive industry expert and 20 group speaker Joe Webb, specializes in ecommerce consulting and internet sales training for car dealers to improve their online presence.