Kinesis Survey Technologies Publishes a Whitepaper on Mobile Trends in Market Research

Oct. 5, 2010 - PRLog -- AUSTIN, TX (October 5, 2010) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today published a whitepaper entitled The Mobile Survey Landscape – Today and Tomorrow.

This whitepaper addresses the impact of smartphone and mobile Internet growth on the market research industry, highlights the key issues related to mobile research adoption, and provides a snapshot of Kinesis’ own current mobile survey data.

“As the leading mobile market research solution provider since 2003, Kinesis hosts more mobile survey traffic than any other vendor we are aware of,” said Leslie Townsend, Kinesis President. “Mobile has been the hottest industry topic this year, and as such Kinesis decided to mine our own databases and see what interesting facts the mobile data revealed.”

Kinesis analyzed 144 random, large sample mobile surveys that contained over 4.2 million combined responses. Also analyzed was the frequency with which surveys intended for PC usage were actually accessed from mobile devices, in order gain insight about current and future survey compatibility issues.

The Mobile Survey Landscape – Today and Tomorrow whitepaper is available for free download on the Kinesis website at: http://www.kinesissurvey.com/resources/whitepapers.

Other available whitepapers from Kinesis are The New Economics of Building and Managing an Online Research Panel and Engaging the MOBILE Respondent: Issues and Insights.


About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com, call (512) 590-8300, or visit www.kinesissurvey.com.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.