Charity Launch in support of Help for Heroes

Nov. 2, 2010 - PRLog -- BASE FORMULA LTD is launching a natural, aromatherapy range in support of Help for Heroes.

The products will be sold under the brand names ‘Hero at Home’ and ‘Our Little Hero’ and for every unit sold, Base Formula will donate £1 to the Help for Heroes Charity.

The charity-based range is 100% natural, SLS and paraben free and is blended from the finest, aromatherapy grade essential oils. The Hero at Home range includes a Luxury Bath & Shower Gel, Pillow & Room Spray and Courage Pulse Point Balm – all produced from a unique, therapeutic blend of Jasmine, May Chang, Sandalwood and Chamomile. Our Little Hero, which is aimed at the children’s market, includes a soothing Bubble Bath and Sleep Balm with Lavender, Chamomile and Violet.

Chris Keating, managing director at Base Formula, said: “Help for Heroes is an extremely worthwhile charity and we saw the opportunity to not only help raise funds for all the brave men and women who have been injured whilst serving our country, but also to offer just a little bit of comfort to the families and friends at home who sacrifice so much in support of our serving forces.

“We have developed two exquisitely scented, aromatherapy blends which are designed to calm, soothe and provide strength in times of adversity.

“The Hero at Home range is blended with Jasmine to instil strength and confidence, May Chang (known as the 'oil of tranquility') to provide inner calm and mental focus and Sandalwood to impart power to those feeling vulnerable. The blend is finished with a touch of Chamomile which in the language of flowers represents 'fortitude in adversity'.

The children’s range, Our Little Hero, blends soothing and calming Lavender, Chamomile and Violet to help prepare little mind's and body's for a restful night's sleep.”

Chris finally commented: “The charity range was launched at Professional Beauty, Manchester and we had an extremely positive response. These products would make fantastic Christmas Presents or ‘Thank You Gifts’ and we are hoping that our customers and other retailers will really get behind this new range and support this worthwhile cause.”
Retail prices range from £4.99 to £8.99 and the products are currently available to order at
http://www.baseformula.com/section.php/158/1/hero_at_home....

Notes to Editors:-

We would be more than happy to send you more information, images and product samples upon request.

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Base Formula supply professional aromatherapists worldwide with top grade essential oils, natural cosmetic bases, cosmetic ingredients and aromatherapy sundries. We are registered members of The ATC and are also the FHT's preferred aromatherapy supplier.