Gameday Merchandising partners with MLS' Portland Timbers

Denver's Gameday Merchandising and Major League Soccer's Portland Timbers have partnered on retail merchandising to expand the team's brand.
 
Nov. 14, 2010 - PRLog -- Denver, CO – Gameday Merchandising announced today that it has reached an agreement with Major League Soccer’s Portland Timbers to oversee and manage the team’s in-venue retail operations. Gameday Merchandising provides turn-key retail services to sports organizations and world-class events around the world and will now handle the merchandise operations for the Timbers at PGE Park. The two parties will also explore other retail opportunities in the Portland area to expand the Timbers’ brand outside of the stadium.

“As the Timbers prepare for our entry in to Major League Soccer we wanted to partner with the best merchandise and retail company,” stated Timbers COO Mike Golub. “We are pleased to have reached a long-term agreement with Gameday Merchandise and know that they will deliver to our fans the best products and a major league retail experience."

"We are excited about the opportunity to work with the Timbers," said Gameday Merchandising President Alan Fey. "Portland is a soccer hotbed and home to some of the best fans in the country. We know that the Timbers will be a huge success in Major League Soccer and to now have two teams in this region will allow us to really take advantage of the passion that exists in these markets. Both parties are committed to the partnership, which will ultimately benefit Timbers fans."

About Gameday Merchandising
Gameday Merchandising provides turn-key retail merchandising services and retail facility management services to sports organizations and world-class events around the world. Headquartered in Denver, Colorado, with operations in Toronto, Ontario, Gameday Merchandising partners with sports organizations that want to ensure the success of their retail merchandise operations by working with an experienced team that is a true 'Brand Guardian' with a successful track record of helping organizations achieve their branding, marketing, and business goals. Gameday Merchandising clients include leading sports and entertainment organizations and events across the globe. They include VANOC and the 2010 Vancouver Winter Olympic Games, the NBA All-Star Game, Phoenix Suns, Memphis Grizzlies, Oklahoma City Thunder, Arizona Diamondbacks, Florida Panthers, Vancouver Whitecaps FC, University of California - Berkeley, and Oregon State University.

About Portland Timbers
On March 20, 2009, Major League Soccer (MLS) awarded Portland the league's 18th franchise to begin play in the top-flight professional soccer league starting in 2011. The Portland Timbers will mark their debut MLS season in 2011 in a significantly renovated PGE Park that will create one of the most unique and authentic soccer environments in the country. New stadium amenities will include better sightlines closer to the action, new premium seating on the east side of the field, a new KeyBank Club and a team store. The Timbers have been a beloved part of the Portland sports landscape since their early beginnings in the North American Soccer League in 1975, launching the era of "Soccer City USA" in the Rose City.

Media Contact:
Alan Fey: 720-874-9798; afey@gamedaymerchandising.com
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